Playbook

Find active LinkedIn prospects [50% more replies]

Learn how to filter only active LinkedIn accounts and maximize your LinkedIn outbound results.

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"Why use only one channel when some people are used to doing business with others? Love this integration"

Michael Saruggia
Owner, The Clay Operator

How it works

Lead generation agencies and salespeople often face situations that slow down their LinkedIn outbound operations. These include difficulties in finding prospects' email addresses, encountering invalid emails, or dealing with unresponsive contacts.

LinkedIn outreach combined with a multichannel approach can transform your campaigns, potentially increasing replies by 50%.

This playbook leverages HeyReach and Clay to identify LinkedIn prospects with over 500 connections. We use this as an indicator that the prospect is actively engaged in building their LinkedIn network.

Here's the process:

  1. Initiate this workflow for prospects with invalid or missing email addresses
  2. Determine if the prospect has more than 500 connections
  3. Add qualified prospects to our HeyReach campaigns

Here's how Michael's HeyReach campaign looks like:

Find active LinkedIn prospects

Finally, for his one-two message punch, he's using the following templates. Message 1:

Hey {FIRST_NAME}, I tried to email you but my email enricher couldn't find your address.

I noticed you are offering lead gen services too, what do you do when the email is missing and you don't want to burn the sales list?

Message 2:

If LinkedIn automation were:

> As scalable as email
> No pay-per-seat
> Safe

And:

>Don't get OOO
>No Deliverability problems
>You can start immediately (no warm-up)

Would give it a try?

Btw, his message 2 template is pure fire!