Personalized landing pages that book meetings

Valentin and Samy, the dynamic duo from GenPage, ran an interesting LinkedIn outbound experiment with personalized landing pages.

They tested two campaigns side by side: one using custom personalized pages for each prospect, and another using standard pages without personalization.

The results were interesting:

As you can see, the campaign without personalized pages generated more total and positive replies. However, since booking meetings was the main goal, the campaign with personalized landing pages proved more effective - securing twice as many meetings in the end.

Now, let me walk you through their master plan, which involved only 3 tools in total:

It started of in Clay which they used to build a targeted lead list. They told Clay to find 1000 companies that fit into the following criteria:

Employee size: 2-10

Industries: Marketing Services

Countries: Canada, New Zealand, UK, USA, Australia

Keywords: lead generation, growth marketing

Next, Clay identified the ideal prospects within these companies - specifically targeting lead gen agencies. Clay also gathered all necessary outbound data, including LinkedIn profile URLs.

The lead list was then exported and imported into GenPage, a tool that enables personalization of content to engage leads at scale. Each prospect got their own special page, because apparently, that's what passes as “handcrafted” in B2B these days. 😇

If you want to see how the entire page looks like, click here.

Once complete, they exported the CSV file from GenPage and imported it to HeyReach to start a LinkedIn outreach campaign.

Here’s how they structured their campaign:

• Starts of with “View Profile” action to give their leads a quick nudge in the notifications, followed by a “Connection Request” 3 hours later
• If someone accepted, they'd wait a casual three hours (playing hard to get) before sliding into their DMs. No response? Two follow-ups, because third time's the charm, fourth time's restraining order. 🤣
• For the hard-to-get types who didn't accept their connection, they'd resort to the "three likes in eight days" strategy. Keep appearing in those notifications, basically.

Here’s how the message copy differed in the two campaigns:

The results? 9 meetings from 69 conversations (nice). The personalized approach won by a landslide, booking 6 of those meetings. Because turns out, people actually appreciate it when you try harder. 🫡