Founder led sales: turn signals into conversations

Meet the Bitscale crew. They don't have an army of sales reps or thousands of AI Agents doing outbound for them. It's just the founders and a handful of GTM folks juggling product building and deal closing… and doing that quite well.

I mean check their recent outbound results:

• Connections Sent: 311
• Connections Accepted: 143 (46% acceptance)
• Messages Sent: 133
• Replies: 49 (37% reply rate)
• Meetings Booked: 26 🔥

Typically, LinkedIn outreach (or any kind of outreach) takes time. You gotta do the prospecting very carefully and then write personalized templates. But these Bitscale wizards needed to be smarter about turning job signals into personalized outreach that doesn't make people roll their eyes so hard they see their own brain.

So Sanket, Abhinay, and Yash used their own tool, connected it to HeyReach, and crushed it.

But how did they do it? Excellent question, let’s break it down brick by brick…

Step 1: Turn Job Postings into Real Conversations

When companies post jobs, it's like they're holding up a sign that says "Please sell me something to fix this specific issue I'm having right now." If that's not almost an ideal time to reach out, I don't know what is. 😇

Here's the trio's approach to this challenge:

• They used Bitscale to hunt down companies posting jobs for roles they could either help with or render obsolete
• Their AI Agent generated contextual messages that don't sound like they were written by a robot having an existential crisis ⬇️
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• The leads and messages went straight to HeyReach, which automated the LinkedIn outreach

The secret sauce? They connected when people were already thinking about the problems Bitscale solves. According to them, that timing doubled their acceptance rates.

Step 2: Multi-Threaded ABM Without Needing an Extra Set of Arms

Big deals require approval from executives, buy-in from decision-makers, and someone on the inside championing your cause. Gathering all this information takes considerable time and effort.

The Bitscale team used their tool to efficiently target three types of leads: executives (the ones with nice offices), decision-makers (the ones with the actual power), and potential champions (the ones who'll make you look good in meetings).

Their AI created different messages for each group based on their recent posts or company news. As a result, they were engaging every stakeholder simultaneously, which accelerates deals even with their small team.

Step 3: Launch LinkedIn Outreach Campaign

Here’s how their LinkedIn outreach campaign looked like step by step:

• They started with the "If Connection" step, separating leads they were already connected with from the LinkedIn strangers
• For connected leads, they sent a message instantly, followed by two follow-ups 48 hours apart if there was no reply
• For the unconnected, they sent connection requests first. Once accepted, these leads entered the same messaging flow
• If the connection request lingered in limbo, they viewed the prospect's profile three days later and liked their recent post two days after that - these acted as subtle reminders. If they accept the connection request during that period, they enter the regular messaging flow.

Here's how that looks in HeyReach:

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And here's the overview of results that would make any sales leader weep tears of joy:

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The moral of this story? When your outreach feels authentic and arrives at the perfect moment, people actually write back. It's what separates smart scaling from blind outreach.