Guides

How to connect HeyReach + SmartReach AI for automated and hyper-personalized LinkedIn campaigns

By
Ebru Abaz
July 31, 2025
Table of contents

Want to scale outreach without sacrificing personalization? This SmartReach AI + HeyReach integration is built exactly for that. You’ll be able to craft AI-powered personalized LinkedIn connection requests and follow-ups—then send them automatically using HeyReach.

Let’s break down how to connect the two tools, build your campaign, and put everything on autopilot.

The building blocks: What’s what?!

Let’s first look at what each tool does.

  • HeyReach – Your outreach automation engine. It runs your LinkedIn campaigns across multiple accounts safely, handles follow-ups, manages limits, and makes sure your campaigns are always running.
  • SmartReach AI – Your AI copy assistant. It personalizes your connection messages and follow-ups at scale based on your prompts. You define the ICP and messaging logic, and it auto-generates personalized messages for every lead.

Now let’s see how it all comes together. 👇

Step 1: Connect SmartReach AI with HeyReach

Head to your SmartReach AI account → go to Settings → and paste your HeyReach API key.

To get your API key:

  • Open HeyReach
  • Go to Integrations → HeyReach API
  • Copy the key
  • Paste it into SmartReach AI and you’re connected!

Step 2: Build your LinkedIn campaign in HeyReach

Time to set up your LinkedIn campaign.

Start by importing your list of prospects. (Pro tip: use Sales Navigator for better filters.)

Now build your outreach sequence. Let’s say you’ve got:

  • 1 connection request message
  • 2 follow-up messages

Here’s the key part: Add these special variables in your campaign messages to enable SmartReach AI to personalize them:

  • {connection} → for your connection request
  • {follow_up_1}, {follow_up_2}, etc. → for your follow-up messages

SmartReach AI will recognize these tags and replace them with custom copy tailored to each lead.

Step 3: Build your prompt engine in SmartReach AI

Now switch over to SmartReach AI to create the prompts for your campaign.

You’ll define:

  • Description – What your product does (your value prop in 1–2 lines)
  • Pain points – What problems does your product solve?
  • Social proof – Who has used your product and what were the results?
  • Strategic advantages – What makes your offer unique vs. competitors?

💡 Tip: Leave “Keywords” and “Mandatory text” empty at first. Let the AI learn and optimize on its own.

Then select your list:

  • Choose Upload from HeyReach
  • Select the list you created earlier
  • (Optionally rename it)

Click Continue.

On the Settings screen:

  • Tick âś… HeyReach Campaign
  • Untick ❌ Smart Link Campaign

Choose your connection request setup:

  • Use HeyReach’s default connection message, OR
  • Use Smart Link Connection Request if you have a Sales Navigator license

Then pick:

  • The LinkedIn Sender Account
  • The HeyReach campaign to connect

Set number of messages to generate → this should match the number of follow-ups (excluding the connection message).

Customize the call-to-action and decide:

  • âś… Use Tone Optimizer → to experiment with tone variations
  • âś… Auto Upload to HeyReach → to send without review, or leave it unticked if you want to edit first

Click Continue and you're done!

If you chose not to auto-upload:

  • Click Edit Campaign → edit individual messages if needed
  • Then click the HeyReach icon to start sending

Step 4: Launch your campaign in HeyReach

All set?

Just go back to HeyReach, select your campaign, and launch it.

You’re now sending AI-personalized LinkedIn messages automatically—across multiple accounts—without lifting a finger.