Rob uses this Clay table to figure out three things:
- Lead's activity on LinkedIn - He doesn't classify leads as active solely based on content creation. Since not everyone is a creator, Rob tracks various engagement levels including likes, comments, and posts
- Total number of Meta ads - He monitors whether leads are running ads on Meta and tracks the total volume of ads they've deployed
- In-depth analysis of Google ads activity - Rob collects comprehensive data about his prospect's Google ads strategy including target keywords, geographic targeting, ad traffic metrics, and more
This table is connected with both HeyReach and Smartlead for integrated LinkedIn and cold email outreach.
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