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Book more meetings with personalized videos. HeyReach and Weezly let you easily create custom videos, add booking links, and automate your LinkedIn outreach—all with a personal touch.
Today's goal is to add personalized videos to our LinkedIn outbound campaigns—but with a catch: we need to do it right. Is it possible to achieve this at scale without compromising content quality or sending generic videos that no one wants to watch?
Fortunately, it is possible. You need two tools that are natively integrated, HeyReach and Weezly, which will make your life very simple.
Mensur, Weezly's CEO, shared impressive results from one of his LinkedIn campaigns using personalized videos:
Fun fact: Just 2.5 weeks after the integration went live, over 100,000 videos have already been created using these two tools.
Operationally speaking, here's how the workflow looks:
As mentioned earlier, these two tools are all you need to accomplish steps 1–4.
Let's break this down in a step-by-step fashion.
When exporting leads from LinkedIn to HeyReach, you have a few options at your diposal:
For options 1 and 2, you simply copy/paste the URL into HeyReach, and the rest will be done for you.
For this example, Mensur loves exporting attendees from relevant LinkedIn events. Why? It leaves you with a targeted list of prospects interested in a topic relevant to your product or service.
To be able to export event leads, make sure to click on the "Attend" event button yourself. Then, click on this URL.
Copy the event attendees URL, not a generic one
And paste it into HeyReach.
To start creating videos, go to your lead list in HeyReach and click on "Create automated videos." You have a few options at your disposal, such as autoscrolling their website in the background of the video or using AI voice-cloning for people's first names.
Once you've finished your video, you can additionally personalize the landing page on which your leads will land. Here are all your options:
In essence, you'll design the video template, including its overall appearance and style. Then, Weezly takes over, swiftly generating personalized videos for every lead on your list—all with a tap of the button.
BTW, when the lead opens our message, they'll see our video as an interactive GIF, providing a sneak peek that's hard to ignore. This boosts your click rate and video views.
Keep in mind that Weezly is not just a video tool; it also helps you with scheduling. Click on the "Calendar" section in the side menu to connect all your calendars.
The Timeslot Picker lets you select specific time slots for meetings from all your calendars. Weezly then generates a custom URL you could include in your campaigns, making scheduling seamless for your leads.
Best part? If you're using HeyReach's Unibox to talk to your leads, you can just tap the Weezly icon to send the calendar link instantly.
Next, create your LinkedIn outbound campaign. Here's a quick example. ⬇️
When they accept the connection, you can send your first message and include the video. Here's an example from Mensur.
Hi [FIRST NAME],
Thank you for the connection. Looking forward to staying in touch.
Mensur
5 days later, he follows up, this time with a video.
Hi [FIRST NAME],
I was thinking of writing a long message, but I thought it would be more personal to reach out with a small video.
[VIDEO URL]
Regards,
Mensur
Keep in mind you can integrate Weezly in many GTM motions, including cold email tools.
💡 Pro tip: Videos targeted at C-level executives might be shorter and more direct, while those for entry-level contacts could be more casual and engaging. This level of control makes it possible to adapt the outreach style to the audience, which has been key in boosting response rates.
P.S. Need a tutorial to fire up HeyReach <> Weezly integration? Click here
