Smart way to turn your LinkedIn engagers into a lead gen machine

Meet Sönke Venjacob, founder of Platinum Agency, who's using the engagement their content gets in a smart way. Basically, he built a system that turns those likes and comments into real-life conversations.

Here's the setup. One of Sönke’s clients posts regularly on LinkedIn and gets solid engagement. So he built a Clay table that captures everyone who likes or comments on the posts using Phantombuster.

The Clay table doesn't just collect names - it filters them. Sönke checks if leads were already contacted before. Then comes the account fit check to make sure they're actually targeting the right people.

The real genius is in the segmentation. The system analyzes what people commented on. Did they engage with content about cold email? GPT email templates? LinkedIn DMs? Each topic triggers a different campaign path.

Once Clay does the heavy lifting on qualification and segmentation, the leads flow into targeted LinkedIn campaigns. Sönke keeps the sequences simple and straightforward - just clean, relevant outreach to people who already showed interest in specific topics.

The results? Lots of great replies, but do check out his metrics.

174 total leads, 57% acceptance rate, and 48% reply rate. Impressive! 🚀

Campaign flow:

• Connection request
• 2 days after acceptance, like their recent post
• 3 hours after liking, send first message
• 4 days after first message, send follow-up

Here’s one of the templates from his campaign:

Forgot to mention I made free resources on my best emails, calls, and DMs. Happy to send them over if one is a focus at the minute

The technical stack is Clay for enrichment and qualification, Phantombuster for data scraping, and HeyReach for LinkedIn outreach.

If you're creating content on LinkedIn and getting engagement, you're sitting on a goldmine of warm leads. Sönke actually built a system to convert that engagement into meetings. Which approach sounds better for your business?

And if you're wondering whether this is worth the setup effort: Sönke is literally offering to build similar systems for other people. When someone's system works so well they turn it into a service offering, that's usually a sign you should pay attention.