See how it works
Discover how Level Up Leads' evergreen hiring campaign connects with thousands monthly and achieves 13.8% reply rates using automated job posting signals and HeyReach.
Timing is everything in outbound sales. And there's no better signal than when a company actively hires for roles that indicate they need your solution.
Hi, I’m Matthew Coleman, GTM Engineer at Level Up Leads.
Today, I'm breaking down our Evergreen Hiring Campaign—a system that connects us with thousands of prospects every month and generates hundreds of replies automatically, without manual intervention once it's configured.
The core of this campaign is a job hiring table powered by signals. A signal continuously searches for new job postings each month, automatically feeding fresh data into your table and subsequently into your HeyReach and email campaigns.
Here's how to get started:
Identify companies that match your ideal customer profile. Filter by:
Search for job titles that signal buying intent for your solution. For us at Level Up Leads, companies hiring SDRs or BDRs represent perfect timing—they're clearly investing in outbound and likely need the tools and services we provide.
Raw job posting data needs refinement before it hits your campaigns. Here are the critical cleaning steps:
Some job titles come through messy—think "Business Development Representative BDR B2B SaaS Sales Hunter." If that lands in an email, you're headed straight to spam.
Solution: Use formulas to standardize:
This keeps your messaging clean and avoids spam triggers.
Company names often pull through with inconsistencies—extra characters, odd formatting, or legal suffixes that look unnatural in outreach.
Best practice: Run a normalization formula to clean company names before they populate your email templates.
First names frequently include initials, parenthetical notes, or extra characters (e.g., "Abdul Q" or "Sarah (she/her)").
Formula approach: Remove anything after the first space. This ensures your personalization tokens stay clean and natural-sounding.
Instead of reaching out to a single VP of Sales, we identify multiple relevant stakeholders at each hiring company.
Using Clay's "Find Contacts at Company" feature, we search for:
The result? When we identify a company hiring an SDR, we automatically find 5-6 relevant contacts across sales and marketing who might be involved in the hiring decision or related initiatives.
This dramatically increases our chances of getting a foot in the door.
Once our data is clean and contacts are identified, we use Octave to analyze both the job posting and the prospect's LinkedIn profile, generating personalized messaging for each contact.
The final step: Everything flows automatically into:
Since the entire system runs on signals, new job postings are discovered, contacts are found, data is cleaned, messaging is generated, and outreach is sent—all in the background, automatically.
This evergreen hiring campaign allows us to:
The key is setting it up once correctly, then letting the automation handle the rest.
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