Turning LinkedIn outreach into a predictable B2B pipeline & deal flow

So, I stumbled upon Patrick's LinkedIn outreach stats the other day - we're talking a 44% reply rate! He booked meetings that brought in thousands of dollars in just two weeks.

Naturally, I reached out to him wanting to know more. Thankfully, he agreed to share his LinkedIn outreach secrets without making me sign an NDA.

His approach is refreshingly uncomplicated. First, he uses free LinkedIn Search to hunt down custom development software companies with specific keywords and job titles. Then he copy/pastes that search URL directly into HeyReach to import almost 4,000 leads.

For the LinkedIn outreach, Patrick deploys a team of 6 senders. This approach lets them reach more leads without breaking any LinkedIn limits in the process.

Here's their campaign strategy:

• First, they send a connection request
• If the lead accepts, they wait 6 hours before sending the first message, followed by 2 follow-ups if needed
• For those who ignore the connection request, Patrick likes their recent post 24 hours later, then views their profile the next day.

Patrick's messaging approach is very straightforward:

"Hey {FIRST_NAME}, if we could book your custom dev software qualified demos with projects worth $5k-$10k on autopilot, would that be worth a quick chat?

We've built an AI outbound system that's booking qualified demos for b2b custom dev software companies without hiring sales reps."

His follow-ups maintain the same level of subtlety:

"Are you still open to booking more qualified demos?"

Patrick is basically the human equivalent of cutting to the chase. No fluff, no "hope this email finds you well" nonsense. And guess what? It works.

His approach consistently gets him in front of prospects, generates replies, and books meetings that actually turn into revenue.