How to integrate HeyReach with Clay (and pump up your LinkedIn outreach)

Ever wished your LinkedIn outreach could scale itself while staying personalized and sharp? 

Clay and HeyReach are your GTM tools for streamlining that activity. 

These tools are fully integrated to give your outbound a serious upgrade.

With this setup, you can automatically send leads from your Clay tables directly into a HeyReach campaign. That means no more copy-pasting, CSV/ Google Sheets uploads, or juggling accounts. Just pure, seamless automation.

Let’s walk through how to set this up.

The building blocks: what’s what?

Before we dive in, here’s what each tool does:

HeyReach – Your core LinkedIn automation engine. It manages connection requests, follow-ups, and keeps everything running smoothly across multiple LinkedIn accounts—safely and in the cloud.

Clay – Your flexible no-code ai-powered data enrichment tool. It pulls info from hundreds of different data providers and lets you build powerful workflows, and now, can push those leads into HeyReach like a charm.

Got it? Cool. Let’s get into it.  

Why connect Clay and HeyReach?

It’s the fastest way to go from “I found the perfect lead” to “They’re already in my sequence.” Pure melody for lead generation folks, especially if you’re in the B2B SaaS industry. 

We all know how hard it is to do prospecting, and to get enough new contacts that are valuable and viable for LinkedIn or email campaigns. This is especially sensitive topic for startups that have limited time and resources for  go-to-market activities. 

With HeyReach and Clay combo you get a powerful combo that can enable you to create dynamic campaigns and get on the new level of social selling using all the powers of social media out there. 

Here's what you get out of the Clay integration:

• 🚀Automated exporting/importing
• 🎯 Hyper-targeted personalization using data from Clay
• 🔁 Full automation with continuous enrichment and syncing
• 📈 Real-time campaign updates in HeyReach

Ready? Let’s connect the two.👇

Step 1: connect HeyReach with Clay

1. Open your Clay table with the leads you want to send.
2. Add a new column > click Add enrichment > search for HeyReach.
   Select HeyReach > Add Lead to Campaign.

When prompted:

• Click Manage accounts > Add connection.
• Name your connection (e.g. HeyReachWorkspace1).

Now, jump into HeyReach:

• Go to Integrations > HeyReach API.
• Generate your API key specifically for Clay.
• Paste it into Clay’s connection window.

Boom. You’re connected.

Step 2: create your campaign in HeyReach

Now you need somewhere to send the leads.

1. In HeyReach, go to Campaigns > create a new one.
2. Click Create empty list > give it a name > mark it as a lead list.
3. Choose your LinkedIn senders and start building your sequence.

Here’s the fun part: personalization variables.

Use dynamic variables like this:

CopyEdit

{complimentToTheProfile}

{websiteSummary}

{AI_Icebreaker_1}

Just make sure:

• No spaces
• Use only letters, numbers, _ and -
• Keep it consistent across Clay and HeyReach
  

This is where your Clay data turns into real, meaningful messages.

Step 3: push the leads from Clay

Back in Clay:

1. Select your HeyReach campaign from the dropdown.
2. Map fields like first name, last name, LinkedIn URL, etc.
3. Map custom fields exactly as you wrote them in HeyReach {like_this}.

⚠️ Heads up: If you leave the LinkedIn account blank, HeyReach will randomly assign a sender from that campaign.

Once everything is mapped, run the column in Clay. Your leads will start flowing into HeyReach like magic.

Bonus: If you have auto-update turned on in Clay, it’ll keep sending new leads automatically.

Step 4: test & monitor

Once your leads hit HeyReach:

• Your campaign status will flip from “Finished” to Ongoing.
• Check analytics and make sure all leads and variables are there.
• If anything looks off, tweak your campaign and re-sync.
  

And just like that—you’ve got a living, breathing lead pipeline running between Clay and HeyReach.

Wrap-Up

This integration is fire for sales teams, or anyone who wants to go from “lead research” to “campaign ready” in minutes. Whether you’re running one LinkedIn account or entire workspace, this setup saves time, improves  personalization, and helps you scale without the manual grunt work.

Pricing is also neat, as you don’t have to spend money on multiple data enrichment tools (think Apollo, Prospeo, Lusha, Cognism…). Both tools are integrating with major CRMs (SalesForce, HubSpot, Notion, …) - natively or through webhooks or via Zapier/Make. 

Want to see it in action with a sprinkle of AI agent? Watch the Clay x HeyReach webinar here.

Now go turn those Clay rows into real conversations with these ready-to-use Clay + HeyReach templates without spending too much time on formatting tables and docs. 

Just hit and run.