Your CRM is only as good as your data: Best B2B data enrichment tools in 2026
Your CRM is only as good as your data: Best B2B data enrichment tools in 2026
If you have a list of 500 leads, statistically, 112 of them are already wrong.
Contact data decays by 22.5% per year, and in some industries, that rate reaches 70%. Wrong emails, outdated job titles, phone numbers that go nowhere. Every bad record is a wasted outreach attempt, a burned sequence, and a deal that never had a chance.
Data enrichment tools fix that. They continuously verify, update, and enhance your lead lists so your team spends time selling — not chasing ghosts. And when done correctly, it's completely legal, as long as it relies on publicly available data and complies with GDPR and CCPA.
Why would you need data enrichment tools
Most of the buyers today expect tailored outreach, but you can't personalize what you don't know. Missing job titles, incorrect email addresses, outdated company info… these gaps hurt deliverability and make your outreach feel generic at best and irrelevant at worst.
Data enrichment tools fill those gaps. They automatically pull in missing details, verify existing records, and keep your contact data accurate as people change jobs, get promoted, or move companies. Instead of your team spending hours manually researching prospects, enrichment tools do the heavy lifting, allowing SDRs, growth teams, and agencies to focus on selling, not on data cleaning.
And as your list grows, the need only increases. IBM estimates bad data costs U.S. businesses $3.1 trillion every year. For sales teams, that means wasted sequences, missed opportunities, and lost deals. A cloud DSPM solution can also help ensure enriched data stays secure and compliant across cloud environments.
When choosing a tool, look for data accuracy, CRM integrations, GDPR/CCPA compliance, and whether the pricing model, credit-based or flat-rate, fits your volume.
Best B2B data enrichment tools
Not all data enrichment tools are created equal. The best one for you depends on your needs, company size, budget, and workflow.
Some tools specialize in real-time LinkedIn data extraction, while others offer deep firmographic insights or seamless CRM integration. Increasingly, platforms are beginning to integrate features like a generative AI recommendation system to deliver smarter lead suggestions and improve targeting precision.
Let’s explore the best data enrichment tools to help you find the best fit.
HeyReach
Overview
HeyReach is a LinkedIn automation platform designed for agencies and sales teams looking to scale outreach efficiently. It enables effective data import from LinkedIn Sales Navigator, ensuring your lead lists stay organized, enriched, and ready for outreach.
Key Features
- Sales Navigator Import: Bring in and manage enriched lead lists directly from LinkedIn Sales Navigator.
- Find Email Step: Identify and verify prospect email addresses directly within HeyReach campaigns, no external tool needed.
- Unlimited LinkedIn Accounts: Scale outreach across multiple senders while keeping accounts safe.
- CRM & Tool Integrations: Native integrations with Clay, RB2B, HubSpot, Instantly, and Smartlead for end-to-end data workflows.
Pricing
Growth plan starts at $79/month per sender. Agency plan at $799/month (50 senders). Unlimited plan at $1,999/month. Quarterly and annual discounts available (up to 25%).
Bottom Line
HeyReach is a strong pick for agencies and sales teams running LinkedIn outbound at scale, particularly when paired with Clay or other enrichment tools for end-to-end lead management.
Clay
Overview
Clay is a data enrichment platform that aggregates over 100 premium data sources, allowing teams to automate lead generation and personalize outreach at scale. It integrates directly with HeyReach for seamless workflow automation.
Key Features
- Waterfall Enrichment: Combines multiple data providers sequentially to maximize coverage and data accuracy across contacts and companies.
- Claygent AI: AI agent with web research access that generates custom data points and automates prospect research without manual work.
- Signals & Intent: Tracks job changes, promotions, new hires, and company news to trigger timely, relevant outreach.
- CRM Enrichment: Auto-syncs and enriches CRM records to keep data clean and up to date.
- Ads Audiences: Syncs enriched, high-intent audiences directly to LinkedIn, Meta, and Google.
Pricing
Free plan available. Paid plans start at $54/month (Launch), with Growth from $185/month. Enterprise pricing on request. Annual plans save 10%.
Bottom Line
Clay is a strong fit for GTM and growth teams that need to combine multiple data sources, automate enrichment workflows, and scale prospecting efficiently without switching between tools.
RB2B
Overview
RB2B identifies anonymous website visitors at the person level, turning traffic into actionable leads with LinkedIn profiles and business email addresses. It integrates natively with HeyReach to enhance lead generation strategies and trigger outreach the moment a prospect shows intent.
Key Features
- Person-Level Visitor ID: Identifies individual website visitors, including LinkedIn profiles and business email addresses (US only).
- Hot Pages & Hot Leads: Tags high-intent pages and filters visitors by ICP criteria so your team focuses on the right prospects.
- Identity Graph Waterfall: Uses a multi-layer resolution process to maximize visitor match rates, reaching 35-45% coverage on Pro+ plans.
- Real-Time Alerts: Pushes identified leads to Slack or Teams instantly for fast follow-up.
- Integrations: Connects with Clay, HubSpot, Salesforce, Apollo, Zapier, and more.
Pricing
Free plan available (150 monthly resolutions, company-level ID only). Starter at $79/month. Pro at $149/month (600 resolutions, email addresses, all integrations). Pro+ at $199/month with premium resolution and 35-45% coverage. 7-day full-featured trial available.
Bottom Line
RB2B is a solid pick for teams that want to convert existing website traffic into pipeline without adding another prospecting channel. The free plan makes it easy to test before committing.
Hunter.io
Overview
Hunter.io is a B2B lead generation platform that helps sales and marketing teams find and enrich contact data at scale. Its core focus is lead and company enrichment, turning basic inputs like names or domains into verified, ready-to-contact profiles. Whether you’re building new lists or cleaning up existing ones, Hunter ensures your outreach is built on accurate, up-to-date data.
Key Features
- Lead & company enrichment: Uncover emails, job titles, social profiles, and company details from names or domains.
- Email Finder: Find professional email addresses from a person’s full name or company websites.
- Email Verifier: Improve email deliverability with real-time verification and risk scoring.
- Signals: Track buying intent and key prospect activity to prioritize outreach at the right moment.
- Sequences: Build and send personalized cold email campaigns with A/B testing, inbox protection, and email account rotation.
- Integrations & MCP: Syncs with HubSpot, Salesforce, Google Sheets, and supports MCP for workflow automation.
Pricing
Free plan available with 50 credits/month. Paid plans start at €34/month (Starter, 24,000 credits/year). Growth at €104/month, Scale at €209/month. Annual billing saves 30%.
Bottom Line
Hunter is ideal for teams that rely on clean, verified contact data to fuel their outbound. It makes it easy to enrich leads, find emails, and keep your CRM accurate without overcomplicating your workflow.
Cognism
Overview
Cognism is a premium sales intelligence platform that provides accurate B2B contact and company data. It helps sales and marketing teams connect with their ideal prospects with an extensive global coverage, including over 50 million mobile phone numbers in the US and 120+ million contacts in Europe.
Key Features
- Prospector: Build targeted lists using firmographic, technographic, and signal-based filters, with AI-powered account research and persona builder.
- CRM Enrichment: Automatically enrich and maintain CRM records to keep data accurate and complete, available as a standalone add-on.
- Intent Data: Identify prospects actively researching solutions like yours, available on the Pro plan.
- On-Demand Mobile Verification: Verify mobile numbers in real time before outreach to reduce wasted dials, Pro plan only.
- Data-as-a-Service: Access Cognism data via API or bulk delivery for custom data workflows.
Pricing
Custom pricing across two tiers: Standard (core prospecting, 5 seats included) and Pro (advanced prospecting with verified mobiles and intent data). CRM Enrichment and Data-as-a-Service available as add-ons. Contact sales for a quote.
Bottom Line
Cognism is a strong fit for mid-market and enterprise revenue teams that need high-quality, compliant B2B data across global markets, particularly when mobile coverage and CRM data accuracy are a priority.
Prospeo
Overview
Prospeo is a B2B data enrichment platform that helps sales teams find verified emails, mobile numbers, and company data to fuel outreach and lead generation.
Key Features
- Email & Mobile Finder: Extracts verified contact details from LinkedIn profiles, domains, and CSV uploads.
- AI Search & AI Lookalikes: Find new prospects using natural language search and identify companies similar to your best customers.
- Intent Data: Track up to 12 intent topics per plan to prioritize prospects actively showing buying signals.
- CRM Enrichment & Job Change Tracking: Auto-enrich HubSpot and Salesforce records and get notified when key contacts change roles.
- ICP Detection & CRM Health Scan: Identify best-fit accounts and clean up duplicate or outdated CRM data.
- MCP Server: Connect Prospeo data directly into AI-powered workflows.
Pricing
Free plan available (100 credits/month). Paid plans start at $37/month per user (Starter, 24,000 credits/year). Growth at $74/month, Pro at $187/month. Annual billing saves 25%.
Bottom Line
Prospeo is a solid pick for sales teams and agencies that need accurate, regularly refreshed contact data with strong CRM integration and AI-powered prospecting built in.
Databar.ai
Overview
Databar.ai is a no-code data enrichment platform that connects to 100+ data providers and 1,200+ APIs, allowing teams to automate lead enrichment, build data pipelines, and run AI-powered research without writing a single line of code.
Key Features
- Waterfall Enrichments: Runs data requests across multiple providers sequentially to maximize coverage and fill gaps in contact and company data.
- AI Research Agent: Automates web research to generate custom data points and enrich records at scale.
- No-Code API Connectors: Access 1,200+ APIs and 150+ web scrapers without coding, with support for custom HTTP APIs.
- CRM & Outreach Integrations: Syncs enriched data with HubSpot, email, and outreach tools via two-way sync and webhooks.
- Batch Enrichments: Enrich up to 100,000 rows per batch on Scale plan, with scheduled automations and conditional enrichment logic.
Pricing
No free plan. Build plan at $99/month (5,000 credits, up to 10,000 row batch enrichment). Scale at $495/month (50,000 credits, unlimited rows and HTTP APIs). Enterprise pricing on request. Annual billing saves 12%.
Bottom Line
A solid pick for growth teams and agencies that need flexible, high-volume data enrichment across multiple providers without relying on developers to build and maintain integrations.
Looking for LinkedIn automation tool that won't disconect and fail you? Check 36 best LinkedIn automation tools in 2026.
Store Leads
Overview
Store Leads is a data enrichment platform built specifically for e-commerce prospecting. It tracks 13.7+ million active stores across 400+ platforms, with data updated weekly across 40+ attributes. A go-to tool for agencies, app developers, and investors targeting the e-commerce market.
Key Features
- Extensive E-commerce Database: Access data on over 12 million active e-commerce stores, updated weekly.
- Advanced Segmentation: Utilize powerful filters to define target audiences based on various attributes.
- CRM Integrations: effectively integrate with platforms like HubSpot and Salesforce for automated data enrichment.
Pricing
Plans start at $75/month (Premium, 2 platforms, UI only). Pro at $250/month (exports, API, unlimited searches). Elite at $450/month (all platforms). Enterprise at $950/month (advanced CRM features, 10 users). Annual billing saves 15%.
Bottom Line
Store Leads is the go-to enrichment tool for teams selling into e-commerce. The depth of technographic and firmographic data makes it especially useful for app developers, agencies, and anyone building highly targeted e-commerce prospect lists.
Apollo.io
Overview
Apollo.io is an all-in-one sales intelligence platform used by 500,000+ companies to find, enrich, and engage prospects. Rated 4.7/5 on G2 based on 9,000+ reviews, it combines a B2B database, AI-powered research, waterfall enrichment, and sales engagement in a single platform.
Key Features
- Automated Workflows: Trigger enrichment and outreach actions based on signals, CRM updates, or intent data.
- Waterfall Enrichment: Combines multiple data providers to maximize contact and company data coverage across CSV, CRM, and API enrichment workflows.
- AI Research & Lead Scoring: Automatically researches prospects, identifies pain points, and scores leads based on fit and intent signals.
- Buying Intent: Tracks up to 12 intent topics per plan to prioritize accounts actively researching relevant solutions.
- Website Visitor Identification: Identifies companies and contacts visiting your website, available as an add-on across all paid plans.
- Sales Engagement: Unlimited email sequences with A/Z testing, AI writing, deliverability suite, email warmup, and integrated US and international dialing
Pricing
Plans range from a free version to $99/user/month, with custom pricing for enterprise solutions.
Bottom Line
Free plan available (900 credits/year). Basic at $49/seat/month. Professional at $79/seat/month. Organization at $119/seat/month (min. 3 seats). Annual billing saves 20%.
Ocean.io
Overview
Ocean.io is an AI-driven B2B prospecting and data enrichment platform built for teams focused on account-based outreach. It combines lookalike modeling, waterfall enrichment across 16+ data sources, and verified contact data in a single credit-based system.
Key Features
- AI-Powered Account Targeting: Utilizes artificial intelligence to identify and prioritize accounts that closely match your ideal customer profile.
- Lookalike Modeling: Finds company details similar to your best customers, expanding your prospecting opportunities.
- Data Enrichment: Enhances existing data with comprehensive firmographic and technographic information for more informed decision-making.
Pricing
- AI-Powered Lookalike Modeling: Identifies companies that closely match your best customers using AI-powered filters, expanding TAM and prospecting lists without manual research.
- Waterfall Enrichment: Pulls verified emails and direct phone numbers across 16+ data sources to maximize coverage.
- Double Email Verification: Verifies emails including catch-alls to reduce bounce rates and protect sender reputation.
- CRM & Workflow Integrations: Connects with HubSpot, Pipedrive, Clay, and supports API, MCP, and webhooks for custom data workflows.
- Universal Credit System: Same credits work across the platform, API, and integrations with no hidden per-feature costs.
Pricing
Credit-based model starting at $0.061/credit, minimum 9,000 credits ($61/month billed yearly). Pay-as-you-go option available. Yearly subscription saves 25%, monthly saves 15%. Unlimited seats included on all plans.
Bottom Line
Ideal for B2B companies focusing on account-based marketing, Ocean.io leverages AI to streamline prospecting and data enrichment, enabling more targeted and efficient sales strategies.
LeadGenius
Overview
LeadGenius is an enterprise-grade B2B contact data platform that combines AI with human-in-the-loop (HITL) sourcing to deliver real-time, on-demand contact intelligence. Trusted by Google, Snowflake, Microsoft, Amazon, and Intercom, it specializes in global coverage and hard-to-find segments where standard databases fall short.
Key Features
- AI + Human-in-the-Loop Data: Combines AI scale with human researcher verification for depth and accuracy, rather than relying on a static database.
- Contact Monitoring: Tracks role changes, promotions, and champion movement in target accounts to keep CRM data fresh and surface timely buying signals.
- Contact Coverage & Buying Committees: Maps full buying groups across target accounts, covering 5-10 stakeholders typically involved in enterprise B2B deals.
- Contact Behavioral Intelligence: Uncovers buyer personalities and communication styles to help tailor outreach beyond job titles and firmographics.
- Global Coverage: Reaches contacts across EMEA, LATAM, and APAC markets where other data providers have limited coverage.
Pricing
Custom pricing based on business size and requirements. Contact LeadGenius for a quote.
Bottom Line
LeadGenius is best suited for enterprise MOPs, RevOps, and ABM teams that need precise, compliant contact data in global or niche markets where standard B2B databases consistently come up short.
Lusha
Overview
Lusha is a B2B sales intelligence platform trusted by 300,000+ GTM teams for accurate contact and company data. It covers the full prospecting workflow from contact enrichment and buyer intent to email sequences and conversation intelligence, all in one platform.
Key Features
- Verified Emails & Phone Numbers: Access direct emails and phone numbers with credits usable across the platform, API, and CRM exports.
- Buyer Intent & Signals: Track up to 25 buying intent topics (Scale plan) to identify and prioritize prospects actively researching solutions like yours.
- Bulk Enrichment & CSV Export: Enrich large contact lists in bulk and export directly to CSV or CRM on paid plans.
- AI Assistant & Recommendations: Surface lookalike contacts and accounts, and use AI-powered search to build targeted prospect lists faster.
- MCP & Webhooks: Connect Lusha data into custom workflows via MCP, webhooks, and API integrations.
- Chrome Extension: Find and save verified contact details directly from LinkedIn, CRMs, and any website.
Pricing
Free plan available (40 credits/month). Starter at $37.45/month (4,800 credits/year). Pro at $52.45/month (7,200 credits/year, 2 seats). Premium at $299.95/month (40,800 credits/year, 5 seats). Scale plan with custom pricing. All paid plans billed yearly with 25% savings.
Bottom Line
Lusha is a solid pick for GTM teams that need verified contact data with buying intent signals and workflow integrations built in, at a more accessible price point than enterprise-tier alternatives.
Artisan
Overview
Artisan is an AI-powered outbound platform built around Ava, an AI BDR that handles the full outbound motion — from lead discovery and enrichment to personalized outreach and autonomous reply handling. It goes well beyond data enrichment into end-to-end pipeline generation.
Key Features
- Lead Discovery & Enrichment: Finds and enriches leads with verified emails and phone numbers using agent swarm research across the web.
- Website Visitor De-anonymization: Identifies individual visitors on your website, including email addresses, directly within campaigns.
- Autonomous Campaigns: Ava runs personalized cold outbound, warm outbound, and cross-sell campaigns with autonomous A/B testing and lead prioritization.
- Autonomous Replies & Meeting Booking: Ava handles objections and books meetings without human intervention.
- Intent Signals: Identifies prospects showing active buying intent to prioritize outreach timing.
- CRM Integrations: Syncs with HubSpot (Intern plan) and Salesforce (Employee plan), with webhook support for custom data sources.
Pricing
Free plan available (300 credits/month). Intern at $250/month (12,000 credits, billed annually). Employee at $600/month (30,000 credits). Enterprise custom pricing. Annual billing saves 10%. 30-day free trial on paid plans.
Bottom Line
Artisan is a strong fit for sales teams that want to automate the full outbound workflow rather than just enrich data. The AI BDR angle makes it more of a pipeline tool than a standalone enrichment solution.
BetterContact
Overview
BetterContact is an AI-powered waterfall enrichment tool that aggregates 20+ data sources to find and verify email addresses and mobile phone numbers. It charges only for valid results, making it a cost-efficient alternative to subscribing to multiple data providers separately. Trusted by 1,000+ companies, processing 150,000+ enrichments daily.
Key Features
- Waterfall Enrichment: Runs contact data requests across 20+ providers including Apollo, Hunter, RocketReach, and ContactOut sequentially to maximize find rates.
- Pay-for-Valid-Only Model: Credits are only consumed when a valid email or phone number is found, no charge for failed lookups.
- Mobile Phone Verification: Verifies mobile phone numbers in addition to email addresses, available on Pro plan and above.
- Email & Catch-All Verification: Multi-layer verification including catch-all detection to protect sender reputation and reduce bounce rates.
- Credit Rollover: Unused credits carry over month to month on all plans.
- API & Integrations: Connects natively with Clay, HubSpot, Google Sheets, and supports API access across all plans.
Pricing
Free trial available (50 credits). Starter at $15/month (200 credits). Pro at $49/month (1,000 credits, scalable up to 50,000 credits/month). Enterprise from $799/month with custom credits and dedicated account manager. Credits roll over on all plans.
Bottom Line
BetterContact is a cost-efficient pick for outbound teams that want maximum contact coverage without managing multiple data provider subscriptions. The pay-for-valid model and credit rollover make it especially practical for teams with variable monthly enrichment volume.
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Datanyze
Overview
Datanyze is a lightweight B2B sales intelligence tool that helps sales professionals find contact data and technographic insights directly from LinkedIn profiles and company websites via a Chrome extension. A ZoomInfo product, it's built for individual sellers and small teams that need quick, affordable prospecting data.
Key Features
- Chrome Extension: Extracts emails, direct dial numbers, and company data from LinkedIn profiles and websites in real time.
- Technographic Data: Identifies technologies used by target companies to help qualify prospects and personalize outreach.
- Icebreakers: Surfaces curated insights about prospects for more relevant, personalized conversation starters.
- Market Share Reports: Access technology market share data to identify companies using competitor or complementary tools.
Pricing
Free trial available (10 credits/month, 90 days). Nyze Pro 1 at $21/month billed yearly (960 credits/year). Nyze Pro 2 at $39/month billed yearly (1,920 credits/year). No enterprise tier listed.
Bottom Line
Datanyze is a practical, budget-friendly option for individual sales reps who need quick contact data and technographic insights without committing to a full sales intelligence platform. Not built for team-scale enrichment workflows.
ZoomInfo
Overview
ZoomInfo is a leading AI-powered GTM platform that combines B2B contact and company data with advanced sales intelligence, buyer intent signals, and workflow automation. Trusted by 35,000+ companies including Adobe, Google, and Microsoft.
Key Features
- CRM Lead Enrichment: Continuously enriches and updates CRM records with accurate contact data, mobile numbers, and company insights in real time.
- Buyer Intent Signals: Identifies accounts actively researching relevant solutions, with real-time intent signals and custom intent topics available on higher tiers.
- Website Visitor Tracking: De-anonymizes website visitors and surfaces buying group data for targeted follow-up.
- Champion Tracking & Job Change Alerts: Monitors key contacts for role changes, promotions, and company moves to trigger timely outreach.
- AI-Powered Workflows: Automates outreach, CRM updates, and sales activities based on signals, intent data, and account fit scores.
- Conversation Intelligence: Captures and analyzes sales calls, emails, and website interactions to improve rep performance and coaching.
Pricing
Custom pricing across three tiers: Professional (core contact data and CRM integrations), Copilot Advanced (intent signals, website visitors, buying group filters), and Copilot Enterprise (real-time intent, custom integrations, AI account summaries). Free trial available.
Bottom Line
ZoomInfo is best suited for mid-market and enterprise GTM teams that need a comprehensive data and intelligence platform covering enrichment, intent, and sales automation in one place. Higher price point reflects the breadth of capabilities.
Warmly
Overview
Warmly is an AI-powered revenue orchestration platform that de-anonymizes website visitors and turns buying signals into pipeline. Built around four specialized AI agents covering web deanonymization, inbound chat, inbound autopilot, and TAM prospecting, it goes well beyond basic visitor identification. Backed by a data foundation of 220M+ people profiles and 40M+ company profiles.
Key Features
- CRM & SEP Integrations: Two-way HubSpot sync, Slack alerts, and SEP/webhook integrations across all plans.
- AI Web Deanonymization: Identifies individual visitors and companies on your site in real time, with ICP filtering, lead routing, and CRM sync.
- Inbound Chat & AI Autopilot: AI chatbot engages live visitors, qualifies leads, generates mini-demos, and handles automated email follow-up without human intervention.
- AI TAM Agent: Proactively identifies and prioritizes target accounts using intent scoring, buying committee mapping, and AI enrichment across the full TAM database.
- Signals Bundle: Combines first, second, and third-party signals including Bombora intent, job changes, funding announcements, technographic changes, GitHub, G2, Reddit, and competitor keyword monitoring.
- Context Graph: A live market model connecting people, companies, deals, and buying committees with enrichment data, intent scores, and next best action recommendations.
Pricing
No free plan. All plans priced annually (30% savings vs quarterly). AI Web Deanonymization and AI TAM Agent start at $15,000/year. Inbound Chat at $20,000/year. AI Inbound Autopilot at $30,000/year. Contact sales for a quote.
Bottom Line
Warmly is built for mid-market and enterprise revenue teams that want to convert website traffic and TAM signals into pipeline using AI agents rather than manual SDR work. The pricing reflects an enterprise-tier commitment.
Snov.io
Overview
Snov.io is an all-in-one sales automation platform covering lead generation, email finding and verification, multichannel outreach, email deliverability, and CRM management. Used by 175,000+ businesses, it combines prospecting and outreach in a single platform without requiring multiple tool subscriptions.
Key Features
- Email Finder & Verifier: Finds verified emails by domain, company, or individual with a 7-tier verification process and bounce risk detection to protect sender reputation.
- Multichannel Campaigns: Runs unlimited email sequences and multichannel campaigns with LinkedIn automation available as an add-on, plus Unibox for centralized reply management.
- AI Studio Email Builder: Persona-driven AI email builder that generates personalized outreach at scale, with A/B testing and dynamic personalization on Pro plans.
- Email Deliverability Suite: Includes email warmup, deliverability and placement checks, spam word checker, DNS record checker, blacklist checker, and sender reputation monitoring.
- Sales CRM: Built-in CRM with deal tracking, task management, Google Calendar sync, and deal loss reason tracking.
- LinkedIn Prospect Finder: Chrome extension to find and enrich leads directly from LinkedIn profiles.
Pricing
No permanent free plan; trial available. Starter at $29.25/month (1,000 credits, 5,000 recipients, billed annually). Pro at $74.25/month (5,000 credits, 25,000 recipients). Custom Ultra plan from $200,000 credits with unused credit rollover. LinkedIn Automation add-on at $62/month per slot (annual). Annual billing saves 25%.
Bottom Line
Snov.io is a strong pick for small to mid-sized sales teams that want a single platform covering the full outbound workflow from lead finding and verification through to multichannel outreach and CRM, without stitching together separate tools.
Breeze Intelligence
Overview
Breeze Intelligence is HubSpot's AI-driven data enrichment solution, built into the HubSpot customer platform. It enriches contact and company records with 40+ attributes, identifies high-intent buyers, and powers several AI agents, from prospecting to customer research, all working directly from your CRM data.
Key Features
- CRM Data Enrichment: Automatically fills in missing contact and company information, including industry, revenue, headcount, and social profiles across HubSpot records.
- Prospecting Agent: Monitors accounts for buying signals, sources contacts directly in HubSpot, and prepares personalized outreach for reps to review and send.
- Buyer Intent: Identifies high-fit, high-intent accounts based on market activity and web behavior for targeted engagement.
- Form Shortening: Pre-fills known contact data in forms to reduce friction and improve conversion rates.
- Data Agent: Answers questions about your CRM data, customer conversations, and documents in real time without manual analysis.
- Company Research Agent: Researches target accounts using their website, recent news, and CRM data to prepare reps before outreach.
Pricing
Breeze Assistant and select features are free. Full Breeze features available on Starter, Professional, and Enterprise HubSpot plans. AI agents including Prospecting Agent and Data Agent run on HubSpot Credits, which replaced the previous Breeze Intelligence Credits system in June 2025. Credits are purchased in capacity packs and reset monthly.
Bottom Line
Breeze Intelligence is the natural choice for teams already on HubSpot who want AI-powered enrichment and prospecting without adding another tool to the stack. Less useful as a standalone enrichment solution outside the HubSpot ecosystem.
FullContact
Overview
FullContact is a privacy-safe identity resolution platform that enriches customer and prospect data by linking billions of online and offline identifiers into unified, dynamic customer profiles. It appends 900+ unique data attributes to new and existing records in real time, helping brands, publishers, and MarTech platforms deliver personalized experiences without relying on third-party cookies.
Key Features
- Enrich: Appends 900+ data attributes including demographics, social profiles, firmographics, and behavioral insights to contact and company records via real-time API.
- Resolve: Unifies fragmented customer data from multiple identifiers into a single, accurate customer record for a true single customer view.
- Acumen Lead Identification: Identifies anonymous website visitors and surfaces high-intent leads with actionable contact data.
- Customer Recognition: Identifies website visitors in real time without third-party cookies, supporting up to 85% match rates for publishers.
- Identity Streme: Manages, obfuscates, and stores first-party data with full privacy controls.
- MCP Integration: Gives AI agents access to accurate, real-time customer profiles via FullContact MCP.
Pricing
Custom pricing. Contact FullContact for a quote.
Skrapp.io
Overview
Skrapp.io is a B2B email finder and data enrichment platform built for LinkedIn-based prospecting. Trusted by 2M+ professionals and rated 4.7 across 900+ reviews on G2, Capterra, and Chrome, it helps sales and marketing teams build verified prospect lists directly from LinkedIn, Sales Navigator, and company domains.
Key Features
- Email Finder: Discovers verified business email addresses from LinkedIn profiles, Sales Navigator, LinkedIn Recruiter, and company websites.
- AI Enrichment: Automatically enriches lead records with additional data points beyond email, available on Professional plan and above.
- Multi-Page LinkedIn Enrichment: Enriches multiple LinkedIn profiles in bulk across pages without manual one-by-one processing.
- Auto-Connect with LinkedIn Profiles: Automates LinkedIn connection requests as part of the prospecting workflow.
- List CRM Sync: Exports and syncs enriched lead lists directly to CRM platforms.
- Credits Roll Over: Unused monthly credits carry over, making it practical for teams with variable prospecting volume.
Pricing
Free plan available (50 credits, 1 user). Professional starts at $29/month billed annually (2,000 credits/month, 2 users, scalable up to 25,000 credits). Enterprise from $262/month (50,000 credits, 15 users, API, SSO). Annual billing saves 25%. Credits roll over on paid plans.
Bottom Line
A solid pick for sales teams that rely on LinkedIn-based prospecting and need a simple, reliable way to find and enrich verified business emails at scale, with a fair credit policy and no wasted unused credits.
Stop guessing. Start enriching.
The difference between a cold email that lands and one that gets ignored often comes down to one thing: data quality. Wrong title, stale email, generic opener — and your message is dead on arrival.
The tools on this list give you the foundation to fix that — verified contacts, real-time enrichment, and the signals you need to reach the right person at the right time.
HeyReach connects natively with Clay, RB2B, Apollo, and more, so your enriched data flows directly into your outbound campaigns without the manual work.
Frequently Asked Questions
What is B2B data enrichment?
B2B data enrichment is the process of enhancing existing contact and company records with additional, verified information, such as job titles, emails, phone numbers, firmographics, and intent signals. It keeps your CRM accurate and gives sales teams the context they need to personalize outreach effectively.
What's the difference between data enrichment and lead generation?
Lead generation finds new prospects. Data enrichment improves the quality of the leads you already have. Most teams need both: generation to build the list, enrichment to make it usable.
Is B2B data enrichment legal?
Yes, when done correctly. Compliant enrichment relies on publicly available or lawfully sourced data and adheres to privacy regulations like GDPR and CCPA. Most reputable tools on this list are fully GDPR and CCPA compliant.
How often should I enrich my CRM data?
At minimum, quarterly. B2B contact data decays at 22.5% per year, people change jobs, get promoted, and move companies constantly. Tools like Cognism, Lusha, and LeadGenius offer continuous monitoring to keep records fresh automatically.
Which data enrichment tool is best for LinkedIn outbound?
It depends on your workflow, but HeyReach, Clay, Prospeo, and Skrapp.io are strong options for LinkedIn-based prospecting. HeyReach handles the outreach automation, while Clay and Prospeo enrich the contact data before campaigns go out.

