How to Reach Your Website Visitors on LinkedIn Automatically

Ilija Stojkovski
June 18, 2024
Table of contents

Ever wished you could tap your website visitors on the shoulder and say, “Hey, I noticed you checking us out. Let’s chat!”? Well, with a bit of automation magic and HeyReach RB2B integration, you can do just that.

RB2B is a pretty slick tool. It identifies who’s visiting your site, and gives you their LinkedIn profile, business email, and full name. That means you can turn anonymous website visitors into warm leads on LinkedIn. Automatically. I’ve personally tested this integration, and the results have been pretty darn exciting.

In this article, I will share a step-by-step guide on how to use HeyReach RB2B integration. Let’s get cracking.

What’s the ROI of HeyReach<>RB2B integration?

This was my first time using the HeyReach and RB2B integration, so I kept it simple. Just a basic test to see how things would work.

HeyReach campaign

In my initial campaign, I sent 336 connection requests to website visitors identified by RB2B. 72 were accepted, which is a solid 21% acceptance rate.

I then followed up with those 72 new connections, and 10 of them replied to my messages. That’s a 14% response rate on the follow-up. Not too shabby for my first rodeo!

Now, I’m not going to pretend these results are mind-blowing. But for my first-ever campaign, I was able to convert a decent number of website visitors into LinkedIn connections in just 30 days (April 2024.)  A few of them started using this integration themselves! 

It’s a proven way to turn anonymous website visitors into engaged LinkedIn connections. Remember, RB2B focuses on US visitors, so your results might vary depending on your target audience.

We’re already working on campaign 2.0 to optimize our messaging and targeting for better results.

But if you’re looking for a way to generate more leads and build relationships with potential customers, HeyReach RB2B integration is worth exploring.

How to set it up

The cool thing is both RB2B and HeyReach offer free trials, so you can test-drive this whole setup without spending a dime.

HeyReach privacy policy

TIP: As RB2B does involve tracking website visitors, it’s crucial to update your website’s privacy policy to inform users about this and give them the option to opt-out if they wish. Do not mess around with this, trust me.

Hooking things up in Zapier

The first step is to connect RB2B and HeyReach through Zapier, our trusty sidekick for this integration. Zapier will be the bridge between RB2B, which identifies your website visitors, and HeyReach, which will do the outreach on LinkedIn.

You’ll need to catch a webhook from RB2B and input it into HeyReach using HeyReach’s API. 

Here’s how to set up that workflow:

  1. RB2B Webhook

First, head over to RB2B and grab your webhook URL. It’s a unique link that sends visitor data to Zapier whenever someone lands on your site.

HeyReach RB2B integration
  1. Zapier trigger

Now, hop into Zapier and create a new Zap. Choose “Webhooks by Zapier” as your trigger and paste that RB2B webhook URL in there. This tells Zapier to listen for signals from RB2B.

  1. HeyReach action

Next, it’s time to tell Zapier what to do with the data it receives from RB2B. Choose “HeyReach” as your action app and select “Add Lead to Campaign.” 

You’ll need your HeyReach Integration API key for this part, so have that handy.

  1. Custom fields

Zapier will ask you to map the data from RB2B (like name, company, and LinkedIn profile) to the corresponding fields in HeyReach. This is where you can get creative and personalize your outreach later on.

For example, you could map the webpage they visited to a custom field in HeyReach, then reference it in your LinkedIn message.

  1. HeyReach campaign

The final step is to create a campaign in HeyReach. Keep the message simple and inviting. Something like, “Hey [Name], I noticed you visited our website. Let’s connect!”

That’s the basic flow! RB2B will pass their info to Zapier whenever someone visits your website, which will trigger HeyReach to send them a personalized LinkedIn message.

Cool, right?

Extra tips

  • Segment your campaigns. If your website has different types of pages (e.g., product pages and blog posts), consider creating separate campaigns for each. This way, you can tailor your messaging even further.
  • Personalize! The more you can personalize your LinkedIn messages, the better. Use the data from their LinkedIn profile to tailor your message. This makes your outreach more relevant and increases the likelihood of a response.
  • Troubleshooting. If you’re having trouble getting the integration to work, double-check that you’ve installed the RB2B tracking pixel correctly on your website. Also, make sure you’ve entered the correct webhook URLs in both Zapier and HeyReach. If you’re still stuck, don’t hesitate to reach out to the support teams of both platforms — they’re usually pretty helpful!

Once you’ve mastered the basics, you can experiment with more advanced features. For example, you could create segmented sales campaigns based on the specific pages people visit on your website. The possibilities are endless.

Here are a few ideas to get your creative juices flowing:

Offer a valuable resource. Instead of jumping straight into a sales pitch, offer something of value, like a free eBook, webinar, or consultation. This establishes you as a helpful resource and builds trust.

A/B test your messages. Experiment with different message variations to see what resonates best with your audience. You can test different subject lines, opening lines, and calls to action, and see what makes your prospects tick. 


So, there you have it — a simple yet powerful way to turn your website visitors into LinkedIn connections. It’s a game-changer for lead generation and LinkedIn outreach.

The key is to experiment and find what works best for your business. Don’t be afraid to get creative! And most importantly, have fun with it. After all, prospecting should be enjoyable, right?