Case Studies

LinkedIn Outreach Campaign to Engage Inbound Users (from 8% to 16% CR increase)

Nikola Velkovski
March 22, 2024
Table of contents

Automated personalization has really changed the game for me. It allows for enhanced customization and efficiency and helps me  turn a simple LinkedIn outreach campaign into a lead-generation machine.  

In this article, I'll share a recent campaign that helped doubled our conversion rate in just two months. We’ll take an in-depth look at the strategy that made it happen. Plus, I'll show you one secret hack that’s coming soon on how to do these inbound campaigns automagically.

LinkedIn outreach campaign that helped boost our conversion rate from 8% to 16%

My goal with this campaign was to connect with users who just signed up for the free trial. I want to talk to them, listen to their feedback, build relationships, and ideally encourage them to buy. 

Here are the results:

  • Connections sent: 162
  • Connections accepted: 104
  • Acceptance rate: 64.1%
  • Messages sent: 83
  • Replies: 21
  • Response rate: 25.3%
  • Conversion boost: from 8% in December to 16% in February

The campaign I put together is straightforward. I've used HeyReach to automate my LinkedIn outreach, from sending requests and liking posts all the way to LinkedIn message automation. Here’s how the entire campaign looked like.

Step-by-Step LinkedIn outreach campaign sequence overview

Now let me show you the mindset behind it and how I built it step by step.

Step 1: Upload my lead list

Usually, I start by doing a strategic search to gather a list of targeted leads. However, for this campaign, I already had the list because when a user signs up for our free trial.

Long story short, they undergo our qualification process, which provides us with key details I need. In other words, I only add qualified users to this campiagn which are our ideal customers, of course.

Then, my colleague Mrki double-checks the list and manually uploads the CSV file to HeyReach. I know, it's a bit of a hassle to do it manually, but if you’re curious how to do this automatically, read on… there’s a little surprise coming. 

Step 2: Send automated connection requests

I started my LinkedIn outreach campaign by automating a simple connection request exactly one day after users signed up for HeyReach. I didn’t include a LinkedIn connection message with the request at this stage. Wanted to keep things clean.

Once I began receiving responses, I personally talked to each user to gather fresh insights and feedback about our tool, ensuring a direct line of communication. This approach worked well for me in this campaign.

However, one user asked me how I did this campaign and whether it would be possible for his Co-Founders to manage all the responses in one inbox. In such case, the way it would work is you will scale this LinkedIn campaign by having multiple senders. This way, you'll be able to reach more users in less time.

Then, the three Co-Founders can manage all the responses through a unified inbox replying in each other's name if needed, this eliminating the hassle of logging in and out of different accounts. All of this is possible to do in HeyReach, btw.

🚀 Test all these features, add your colleagues, and send your first campaign for free - no card required. Start here

Step 3: Send LinkedIn outreach campaign

This step depended on the users' reaction to my connection requests.

For those who didn’t accept the connection request:

  • I waited 7 days and then automated a 'like' on their freshest post. Just to pop up in their notifications and jog their memory of me 
  • Then I waited 4 more days for a response and then hung up my hat, knowing that I tried my best

For those who accepted my connection request:

  • I set up automation to wait four days, giving users enough time to explore HeyReach, before (automatically) sending a personalized message that read:
Hey hey {FIRST_NAME}, thx for accepting me!

How's your HeyReach experience so far?

My goal was to get authentic feedback and convey my genuine interest in their opinion. 

I wanted to show my commitment to understanding their needs and improving user experience—something I religiously practice on a consistent basis. This creates a deep bond between the users and our company. 

The message I chose to do the job was short and conversational. It includes a question to encourage users to respond. Also, I went for a casual tone to put them at ease and encourage genuine feedback, not superficial answers. 

A few tips for crafting short and sweet messages

When in doubt, use AI as your sparring partner to help you craft these messages. For example, my good friend Vuk users Notion AI Assistant to shorten content, make it sound more professional, or simplify the language... depending on the use case, obviously.

You can also write your raw draft and submit it to ChatGPT with a specific prompt, like “rewrite this message concisely and in a professional tone.” Request a few variations. And you have a lot of other tools as well.

Whatever you end up using, AI will give you a few ideas that you can additionally polish. Ultimately, you end up with a great option which was the point of having a sparring partner in the first place.

Step 4: Listen to your users

Once the user replies and the conversation starts, the sequence is ended. 

Finally, it’s my job to actively listen to the users’ feedback and understand their pain points, learn, and tweak the tool accordingly. 

To get the best results, I had a set of thoughtful follow-up questions prepared to dive deeper into their feedback and uncover additional insights. Again, I wanted to avoid superficial answers at all costs while being respectful of my users' time and space.

Example of a happy user - something I'll never get tired of.

LinkedIn Outreach Campaign Example

Example of how this LinkedIn outreach campaign helped boost conversions

Step 5: Assess the results

Even though we deployed one or two conversion optimization strategies elsewhere, this campaign definitely helped double our conversion rate from 8% to 16% in two months. 

The high acceptance rate (64.1%) and response rate (25.3%) show how quickly human-to-human connection turned a 'maybe' into a 'yes.' With the majority of users who replied I ended up having a conversation about how they can maximize their LinkedIn outreach efforts, as well as how can HeyReach help them accomplish that.

And on top of everything, I'm connected with these great people which opens more conversational opportunities down the road. They will see my content, I will see theirs... so it's really a win-win.

Why this campaign worked

First, I didn't send any messages to users who had just signed up. I gave them some time to maximize their initial experience with the tool and explore the software themselves without any distractions.

I only sent them a connection request a day after they signed up to gently introduce them to the community aspect of our service. Plus, it's

Secondly, sending a message using a casual tone from my account definitely multiplied the campaign's performance. This move put a face to the product and transformed a regular digital service into a human experience.

Plus, it's always cool to get a message from a Founder... at least I think so. :D It adds a personal touch that users feel cool about, and it speaks volumes about the company's commitment to customer relationships.

It definitely made our users feel valued and motivated them to respond and provide feedback. 

Thirdly, I didn't go in guns blazing. Although this campaign helped boost our conversion rate from free to paid, I didn't sell right off the bat. Instead, I prefer to connect and interact. Pitch only once you see an opportunity for a genuine solution to their problem.

Secret hack to automatically add users to your campaign

Now, about that secret hack I mentioned I'm gonna reveal... get ready because here it is! :)

As you've seen, we're doing everything manually now. Every week, Mrki manually uploads a CSV file with the details of the free trial users into HeyReach. But that’s about to change. 

Some of our users asked us how we were importing the prospect list and wondered if the process could be automated. 

This got us thinking…and I'm happy to say that we're close to releasing our easy-to-use API that will automate the process—no hands needed. Meaning, you will be able to scale various inbound campaigns, connect with users, and drive more positive outcomes for your business.

If you're interested to test this and be the first to receive an update when the integration goes live, drop me a message on LinkedIn. Obviously, all our existing users will be notified before everyone else.


From my personal experience, I can confidently say that the success of any LinkedIn outreach campaign is not just about sending messages; it's about creating lasting connections. When you have meaningful relationships with your customers, it opens a window into how your product performs, offering invaluable insights so you can make adjustments for the best user experience.  

I also learned that while there is no substitute for human interaction, smart automation makes a marketer’s life so much easier. It gives you more time to plan crucial details, engage with your prospects, and create customized solutions.