How to grow your LinkedIn network: 12 founder-led plays + Toolkit

Posting on LinkedIn feels like another job. You start strong for a week or two… then life happens. Hiring sprints. Product bugs. Budgeting season that never ends (and end-of-month accounting that still needs your eyes). 

Suddenly, you’re back to lurking, wondering how other founders built such strong LinkedIn networks. So, under pressure, you force out off-brand posts, fire off connection requests that seem right… and hope something clicks ... obviously it doesn’t. 

And it may seem counterintuitive to say so but “good”. Because that’s not what you actually want. You want to grow your LinkedIn network in a way that creates leverage, sparks meaningful connections/ conversations, and drives inbound while fitting your real schedule. 

So, I talked to founders who’ve done it right and added my own playbook to the mix. 

In this article, I break down what they did (differently), why they kept doing it, and how you can turn that momentum into a replicable, scalable system for LinkedIn growth.

I’ve also included a plug-and-play Growth Workspace to help you stay consistent and an Ecosystem Tracker to grow your network with intent. 

Let’s begin!

What the winning founders are doing differently on LinkedIn

Contrary to how it may seem, their networks aren’t built off one viral post. In fact, they’ve grown through a simple loop:

Visibility → Conversations → Relationships → Business → Amplification

The more intentional they are about this flywheel, the faster it turns. Their mission is signal density, not follower count. And at HeyReach, this plays out in real numbers:

→ 2K+ free trials/month from LinkedIn visibility
→ $400K in 7 days from a single network-catalyzed campaign
→ 90%+ of ARR coming through founder-led visibility and relationships

Simply put: it’s relationship-first growth, built to compound. And it’s that compounding that matters. 

After all, LinkedIn drives 80% of all B2B leads generated via social media. Add to that 65M+ decision-makers on the platform, 80% of whom influence purchasing, and it’s clear: If you’re not leveraging LinkedIn, you’re leaving money on the table.

Dave Gerhardt, founder of Exitfive, is blunt about it:

“Your personal page is more effective than a company page.” That’s where you should lead with expertise, share what you’re seeing and learning, and build trust over time. 

And he’s right: company pages get just 1–2% organic reach on average. Even your smartest LinkedIn posts don’t make it to your followers' feeds — thanks to the unpredictable LinkedIn algorithm. 

Personal profiles, on the other hand, push people to engage and land in real inboxes. Makes sense: buyers want to hear from people, not logos. 

So think of it this way, every post, DM, and interaction is a micro-asset that compounds. That’s what builds true surface area and trust. And you won’t always see this trust building, but it’s happening. 

Maximilian Flietman, Founder of Magier, says it better:
"Most people don’t interact with your posts, but they’re watching. When they need what you offer, you’re top of mind. That’s why our sales calls now convert so much higher, 70–80% of new demos today come through LinkedIn."

So, if you take one thing from here, take this:

Leaning into this flywheel is hands down the smartest founder move in B2B right now.

→ Trust is shifting to individuals, not corporations:  93% of marketers say people trust content by people over brands.
→ Silence is costly: as more founders lean into LinkedIn, invisibility is a missed opportunity.

Four LinkedIn network growth motions B2B founders are winning with today

The good thing about spinning this flywheel is that every other founder has their unique mix. Some post, some connect, and some comment. But what motivates them matters most. 

Their WHY.

Whether it’s building a network for your business, yourself, to get leads, to attract talent, get partnerships, shape your market narrative, or create leverage for the next thing you launch.

For example, my why is to build a living, breathing community of founders and GTM operators where shared learnings, real relationships, and operational transparency amplify success for everyone.

That’s why you’ll see me posting:

• “6 NOs that led to $3.9M ARR” → not to flex wins, but to show the rejection-filled path others can expect and navigate. The goal is to normalize failure and build resilience through shared experience.
• “First $10K Sunday” → not about revenue numbers but about teaching the mechanics of touchless PLG and helping other operators build similar systems.
• LinkedIn outreach campaign teardown → showing exactly what worked, how we automated parts of the GTM stack, and what metrics we saw, so those interested in doing the same can learn and adapt fast.
• AI + SEO experiments → sharing how we’re approaching LLM-led search shifts — and inviting others to contribute, debate, and refine the playbook together.

Once you’re clear on your WHY, your content and LinkedIn connections naturally start pulling in the right people. Look at any founder building serious trust on LinkedIn. Their WHY is front and center in everything they post.

David Baum, Founder of Relato, for instance, started posting for a reason many founders overlook: product and customer research. "At first, the goal was customer and product research, I’d post to start discussions", he says.

As his motion evolved, so did the WHY: building credibility, attracting early adopters, learning from peers, and creating surface area for new opportunities.

And that’s the point: your WHY won’t stay static. It shouldn’t. Not in B2B. Not in marketing. But without one, you won’t have the internal drive to keep showing up — and believe me, your network can tell when your why isn’t clear.

Most importantly, if you want to stay consistent, you’ll need that WHY. 

Few people understand this better than Shreya Pattar, a personal brand writer with over 100K LinkedIn followers and millions of views. She’s helped dozens of founders and execs show up, anchor their content creation in purpose and build trust.

“The hack to being consistent on LinkedIn is figuring out a solid WHY. And no, FOMO is not it.”

Once your “why” is clear, pick one core lane and go deep. Build habits, refine your playbook and then let compounding start. 

Next, I’ll break down real founder growth motions we see working today.
→ These aren’t theories
→ They’re playbooks tied to outcomes: leads, deals, revenue

As you read them:

• Look for the path that matches your strengths
• Pay attention to the results each approach drives
• Pick one to start and commit; nothing works without commitment

Approach 1: Connection-led growth

No matter what motion you run later — content, outreach, partnerships — who’s on the other side matters more than you think. That’s why many founders I know (myself included) start with connection-first growth.

When you build the right network early, your content lands with the right people. Your conversations spark with relevance. And when it’s time to build partnerships, you already have leverage.

The best part: it’s not complicated to start. 

It’s also one of the most effective plays we run at HeyReach. We use Sales Navigator and LinkedIn search filters to find people already engaging around key topics (GTM, outbound, SaaS growth), especially those with mutual connections, shared interests, or recent activity that signals relevance. 

We shortlist potential connections based on activity and ICP fit. Then we batch 100 or so highly relevant LinkedIn connection requests (not random, but signal-based.) We’ve even built internal playbooks to help the team scale this system-wide. 

And you’ll see many founders using this exact playbook.

Michel Lieben, Founder of Coldiq (grew from $0 to $3M in 2 years), puts it simply:

"Your first pieces will be seen by few people. The goal of content, in the beginning, is to act as a trust mechanism — not a lead generation mechanism. Your content will attract inbound leads. Just not straight away. But it will help improve your conversation rates when you contact strangers."

And yes, he’s running this at scale, using HeyReach to batch targeted connection requests while keeping his pipeline warm and personal.

Also, take a look at Max Mitcham, Co-founder of Trigify’s, play. Max runs this play like clockwork: ~100 targeted connection requests per week, aimed at people already engaging with the profiles his ICP follows. His target? Around 30% acceptance, which nets roughly 1.5K new relevant professional connections a year.

His flow: Social media listening  (Trigify) → Enrichment (Clay) → Outreach (HeyReach)

As more high-signal people connect with you, more of them start seeing your LinkedIn posts. The conversations you open begin warmer (with the right people). And soon, your professional network becomes a growth engine. 

That’s why this approach is perfect for founders who want to build leverage before they build content. And if you’re in a relationship-driven market (SaaS, agencies, consulting), curating the right audience early is one of the smartest moves you can make.

Just one catch, though: it only compounds if you prioritize signal over scale. Spray-and-pray kills trust fast and burns opportunities you haven’t even opened yet.

Once you’ve built that surface area: a network of the right people, the next layer is obvious.

Bonus: Copy this Clay Social Ecosystem Tracker 

Keep tabs on high-signal LinkedIn profiles in your niche, from prospects and partners to influencers and creators.

This ready-to-use tracker helps you:

✅ Add the profiles you want to follow

✅ Note their content themes and relevance

✅ Set how often you want to check in (daily, weekly, etc.)

✅ Track signals like likes, DMs, tags, or post saves for smart follow-up

[Duplicate the Clay table] directly (recommended.) Includes input mappings, column logic, and inline instructions

→ Or [download as CSV] and import into your Clay workspace manually

If you're using the CSV: just replace the demo rows with your own. Plug in your rules. Let Clay handle the rest.

Get the Clay Social Ecosystem Tracker.

Approach 2: Posting-led growth

Some founders thrive when they show up consistently in the feed. And I’ve leaned into that hard.

I post a few times a week; sometimes it’s behind-the-scenes lessons, sometimes it’s calls to action, sometimes it’s hard-earned advice for our ICP. But here’s the key: it’s always audience and customer-led. Not just my opinions. But what I’m learning from the conversations we’re having every day. The good, the bad, and the messy stuff that actually moves deals forward.

David Baum runs a very similar play. His content rhythm is clear and intentional: 

→ Posting consistently (2–3x/week) with a clear POV
→ Commenting on high-reach posts to drive profile views
→ DMing engaged people to start soft conversations
→ Making the profile headline ultra-clear: who you help, what you do, why it matters”

The result is a tight loop — visibility leading to relevance, relevance leading to warm opens.

Tommy Clark, Co-founder of Bluecast, brings more structure to the same motion.

He built a 90-day founder-led content sprint: 5 posts a week, comment daily, track what works.

This structure builds consistency fast and helps sharpen what actually resonates.

Dave Gerhardt, meanwhile, treats LinkedIn like a publishing platform. Not for random updates, but for a steady drip of trust-building insight.

“Treat LinkedIn as your industry blog. Keep a notebook with ideas for the backlog.”

His system is simple: three posts a week, batched from team calls, Slack threads, or decks. The raw material of running a business, filtered into something useful. Not flashy. Just consistent.

Same goes for Maximilian Flietman. 

"I post 3–4 times a week across clear pillars — educational, behind-the-scenes, freebies, and examples of our work. I pre-schedule content a month ahead. That rhythm keeps visibility compounding without the stress."

This rhythm has helped him build a 30K-strong network, built almost entirely through inbound.

It’s this rhythm that compounds, showing up with something real to say, again and again. This makes founder-led content acts as a catalyst:  elevates the quality of inbound and sharpens the effectiveness of everything else, your outreach, your ads, your product-led motion.

And if you’re the kind of founder who thinks and sells in public, this loop can be one of your biggest unfair advantages.

It’s especially powerful for brands where trust starts with the founder: agencies, SaaS, consulting firms, productized services, communities. And if you’ve got a team that can repurpose and redistribute your best posts, the impact doesn’t stop at the feed. It flows across your whole funnel.

Bonus tip:

If you’re posting consistently but not sure how to balance value, personal voice, and soft selling, Sam Browne’s tried and tested ratio (that helped him grow a 100K+ audience) is a great starting point:

→ 65% authority (teach something valuable)

→ 25% personal (build connection and story)

→ 10% sales (offer proof and direction quietly)

It’s a structure that gives your voice room to evolve, while making sure every post does its job.

Approach 3: Conversation-led growth

Posting isn’t the only way to build trust and momentum on LinkedIn.

In fact, I know plenty of founders who barely post at all but drive traction through conversations and strategic engagement.

This approach leans on visibility through participation → showing up in comments, DMs, LinkedIn groups, and partner circles. And using those touchpoints to build relationships that turn into pipeline.

I run this play myself, alongside posting. A lot of our best deals don’t start with someone liking a post. They start in the comments. Or in a DM that followed one.

You see, founder visibility sparks trust, but conversations build relationships. And when you show up consistently in the right conversations, you move from being another face in the feed to someone people feel connected to.

Max Mitcham does this daily. He spends time engaging on posts where his ICP already hangs out, adding thoughtful comments that build trust and visibility over time.

Sidenote: Track your favorite voices using the Notion-based Social Ecosystem Tracker I mentioned earlier. It’s a game changer. 

So if you can’t post daily, move the needle with lightweight meaningful engagement. Like Maximilian. He spends 15 minutes a day just commenting on posts in his niche, so people find him through value-first interactions. It’s a simple habit that keeps your name visible and trusted in your circle.

But don’t just take our word for it. Jasmin Alić, Co-founder of Linkbound.io and copywriter for mega LinkedIn creators (and over 350,000 followers), puts it this way: 

“Commenting on LinkedIn is the most hated and the most underrated strategy of all time. But it’s also the best. Treat your comments as mini-posts. You want to educate in 90% of them.”

And you can turn this value-first engagement into a repeatable workflow. We do the same inside HeyReach. 

Internally, we use engagement-based advanced search filters. For example, if someone has engaged with 3+ posts around key topics, that’s a signal to move from public conversation → DM → deeper relationship.

Approach 4: Partner / Community / Collab-Led

Tapping into ecosystems your ICP already trusts unlocks overlooked networking opportunities.

Because not every growth loop lives on your own profile. Some of the fastest-trusting, highest-leverage wins come from genuine partnerships with communities, platforms, or creators who’ve already earned attention.

We’ve made this a go-to motion at HeyReach and it’s been one of our strongest trust accelerators. 😎

Partnering with tools like Clay and SmartLead didn’t just unlock technical value. It put us inside ecosystems where trust already lived. That meant faster conversations, higher-quality leads, and a head start on relevance.

You’ll see the same pattern across LinkedIn-first operators.

Take Alex Lieberman, the guy (and, let’s be honest, genius) who scaled Morning Brew to 5M+ subs, runs one of the cleanest LinkedIn-to-community flywheels around. One key part of his strategy? Moving audience attention into owned, high-trust spaces like his Discord:

“I run a marketing community on Discord… engagement across posts is 60–80% of members, and it’s completely free for my newsletter subs.”

Justin Welsh followed a similar playbook. He bootstrapped SaaS products and grew his LinkedIn following from zero to 650K+, with consistent, community-first content and smart collaborations.

As he puts it:

“Form a small community of creators all aimed at the same niche, but approaching it from different angles. Create videos, interviews, webinars, guest blogs, live networking events, etc. Get creative. See what works, see what doesn't.”

It’s this collaboration-first mindset, paired with consistent content and trusted relationships, that has helped Justin turn LinkedIn into a $10M+ personal brand engine.

You’ve got the tactics, but before you start leaning into one, check your profile. If it’s not optimized, all your efforts go to waste. 

Before you scale: Is your profile ready?

Your LinkedIn profile is literally your landing page. Think of it like your business card or storefront window (especially if you plan to use LinkedIn as a growth engine.) If it doesn’t clearly reflect who you help and how, all that momentum fizzles.

A thought-provoking banner. A high-quality headshot. A solution-oriented headline. Your job title. These seem like small details, but they’re the details that help people decide whether to follow you, connect, or start a conversation.

For example, David Baum’s entire content loop works because it starts and ends with an optimized profile. Every post, comment, and DM drives attention back to a page that tells you who he helps, how, and why it matters.

And Max matches the vibe perfectly here too: "Get the basics right. Your profile should clearly say who you serve, how you help, and why you’re worth following. That’s table stakes or everything else won’t land." Max explains. 

So do a quick sanity check:
→ Is your headline clear and ICP-aligned?
→ Does your About section speak to the people you want to attract?
→ Do your posts and Featured section reinforce your expertise and help you stand out when making new connections.?

Once you’ve tuned this, then you’re ready to copy and scale.

How to turn LinkedIn network growth from one-off wins into a repeatable engine

Leaning into one or a mix of the four growth motions is great. But making it consistent is what turns LinkedIn into an engine. Here’s how the LinkedIn motions we’ve studied turn into repeatable systems. 

Lock in your mindset

Every founder we studied had one thing in common: they weren’t chasing followers; they were building leverage. 

Their WHY was clear. Whether that was community (yours truly), inbound (Justin), partnerships (Alex), pipeline (Max), or relationship-first growth (Michel).

👉 Without a clear purpose, it’s easy to default to vanity metrics instead of progress. 

Your move:

• Write down your WHY → what do you want this network to unlock?
• Make that your North Star before systematizing anything.

Build content systems that scale

Founders like Justin, Dave, Shreya, and Tommy all ran structured content motions:

• Content pillars → defined lanes
• Backlog → ideas captured constantly
• Publishing cadence → 3–5x/week rhythms
• Signal tracking → what works, double down

👉 The goal is to show up consistently and compound trust.

Your move:

• Pick 3–5 content pillars linked to your ICP and target audience
• Build a content backlog (calls, Slack convos, personal lessons)
• Run a consistent publishing cadence (2–5 posts/week)
• Track → double down on what gets the right traction

Automate engagement signals

Top founder motions paired automated signal tracking with personalized messages.

• Max’s team triggers outreach on 3+ interactions
• For myself and HeyReach, we move high-engagers from public → DM → deeper convo

👉 Scale attention, intentionally. Don’t spray and pray.

Your move:

• Use tools (Clay, Trigify, SmartLead) to track signals (likes, comments, profile views, replies)
• When someone crosses your signal threshold, move fast with a value-first DM
• Personalize → no canned sequences → build real relationships
  

Make growth a team habit

I see this mistake all the time. Founders run a great motion for a few weeks, but without a system behind it, the flywheel never compounds.

At HeyReach, we run this like any core GTM motion:

• Map trusted ecosystems and partner plays weekly
• Run integrations, co-marketing, and content swaps deliberately, not "when we have time"
• Track where trust is compounding through engagement dashboards
• Feed those insights directly into our Inbound-led Outbound motion 

Your move:

• Assign LinkedIn motion ownership (even if it’s you)
• Run weekly sprints: What’s working? What’s compounding? Where should we lean in?
• Integrate learnings into outbound, inbound, product marketing. Close the loop

Even if you’re a beginner, as you run this as a system, you get an engine that compounds, clarity on what moves the needle and you build confidence that growth isn’t random; it’s engineered, repeatable, and scalable.

Bonus: Steal this LinkedIn Growth Engine Workspace

Turn one-off wins into a repeatable system that compounds, without burning out.

This Notion-ready workspace helps you:
✅ Lock in your LinkedIn growth “why” — so you stay focused, not reactive
✅ Build and track content pillars, backlog, and weekly cadence
✅ Log signals like profile views, likes, or replies — and act on them fast
✅ Run weekly sprints to surface what’s compounding and where to lean in
✅ Tie it all back to GTM — inbound, outbound, and ecosystem plays

✨ Duplicate the Notion template] to start using it instantly — pre-built with prompts, tracking tables, and sprint views
Whether you’re solo or scaling, this workspace helps you build LinkedIn like a real GTM motion.
‍
Get the LinkedIn Growth Engine template.

Not sure which play fits your style? Copy this template to map your own founder-led growth system in under 15 mins.

What happens after visibility: turning LinkedIn growth into real business outcomes

When your LinkedIn flywheel starts gaining traction, here’s how to channel the momentum into real results.

Right network → Niche → Revenue growth

I honed in on lead-gen agencies. That clarity meant every piece of content and connection was already aligned with ICP interests. So when we launched campaigns, the network responded immediately.

Result: 2.5× revenue growth—driven purely by an ICP-aligned network.

Your Playbook:

• Shape your professional network and content toward your target ICP (Approach 1 + 2)
• Make your content speak to that niche conversation and challenges
• Watch your refined network amplify not just your voice, but your offer
  

Stay visible → Shorten sales cycles 

Months of consistent founder visibility—posting, commenting, DMing—set the stage for the AppSumo launch. When it went live, the network converted at scale. 

Result: $400K in 7 days, powered by prebuilt trust. 

Your Playbook: 

• Stay visible enough that people already know and trust you. Lean into both content and conversation (Approach 2 + 3) 
• By the time you launch, your network acts like a warm audience

Engage smart → Fill your call pipeline

Max’s team tracks when someone engages 3+ times—likes, comments, repeated views—and follows up fast with a value-first DM.
The result? ~60 warm founder-led calls per week, run by a lean 3-person team.

‍Your Playbook:

• Flag frequent engagers (3+ interactions)
• Send a short, insight-driven message (don’t pitch)
• Turn conversations into calls → focus on delivering value
  

Comment with purpose → Drive inbound

Michel’s “give, give, give” approach in comments and DMs builds trust long before an ask.

Jasmin treats every comment like a mini-post—teaching 90% of the time, not just reacting.

The result? Trusted relationships that drive referrals, invites, and warm inbound.‍

Your Playbook:

• Engage thoughtfully in 5–7 trusted spaces (Approach 3)
• Comment to teach—not to signal (learn from Michel & Jasmin)
• Track key connections → nurture with intent each week
  

Partner where trust lives → Unlock growth

Alex moved LinkedIn followers into a high-engagement Discord (60–80% active)—then layered in webinars, guest posts, and content swaps to drive ecosystem reach.
The result? Co-marketing flywheel → trust-based partnerships → organic growth moments.

And we see the same effect at HeyReach:

Partnering with platforms like Clay, Trigify, Make and SmartLead unlocked trusted communities, driving conversations, leads, and long-term partner plays that would’ve taken months to build from scratch.‍

Your Playbook:

• Identify 2–3 trusted adjacent communities (Approach 4)
• Start small collabs: webinars, interviews, joint content
• Track which partners → deliver conversations, warm leads, future plays

Six LinkedIn mistakes founders wish they’d avoided

If you’re thinking, “Great, I’m posting and connecting, so now I’m all set”; here’s the truth: the wrong moves kill compounding fast. These are the 5 pitfalls founders warn against.

Don’t post generic content that speaks to no one.

You’ve built a great network. You’re posting consistently. You’re commenting back. But you’re still not getting pipeline. Because your  content is either too safe, too broad, or worse, “good enough” that everyone forgets.

David Baum, Founder of Relato, learned this the hard way: 

"I posted generic founder updates that didn’t speak to anyone in particular. Once I started writing directly to my ICP (and only them), things clicked."

He’s right. In a world where AI is mass-producing soulless content at scale, playing it safe is the fastest way to get ignored. 

Don’t just post to show up. Post to connect. Post to teach. Post to earn attention from real humans. This is where your content marketing is put to the test.  

👉 Ask yourself: Would my ideal customer feel like this was written just for them?

Don’t wait to feel “ready”

A lot of founders stall because they think they need the perfect strategy, profile, or post before they show up. But clarity comes from doing, not thinking, not prepping.

Max Mitcham (Trigify) booked 400+ meetings by showing up with relevance, not perfection.

→ Post before your strategy feels airtight
→ Start conversations before your ICP targeting is flawless
→ Connect before you’ve nailed your content pillars

You’ll refine your motion as you run it

Don’t spam connection requests.

Your network acts as an endorsement for you. 

We covered how smart connection-led growth works in Approach 1. Here’s how it falls apart: spam. 

Alex Boyd, Co-founder of useAware, hates it as much as I do:

“Automating your LinkedIn commenting is humiliating you... You’re treating creators like commodities just to steal attention.”

If you treat connections like transactions, your network won’t trust you or grow. Prioritize quality. Connect where there’s context. Let your LinkedIn content + interactions pull people in first.

Don’t automate human connection

And you all know the classic: “Hi {{first name}}, can I help you grow your business?”
6x sales leader and founder, Scott Leese, calls it out:

“Stop treating your network like a spreadsheet. Start treating them like the most important PEOPLE you will meet today.”

Just as you would if you met them in-person. Automating signals is smart (we do it, too), but automating people is not. LinkedIn automation tools can help. But keep the human part human. 

Don’t blast AI or templated outreach.
Founder of Zeda, Prashant Mahajan, learned this the hard way:

“As a founder, I hate AI-written emails… we tried it early and stopped it completely — we never got ROI.”

If your outreach feels fake or mass-blasted, your network flywheel will stall fast. If you wouldn’t open your own message, don’t send it. Use something like Twain to polish your tone, not write your message for you.

Don’t pitch products in every post‍

You’ve seen them, too. These posts are disguised as thought leadership but might as well have a “buy now” CTA at the end (or beginning). It doesn’t work.
Semir Sakanovic, Founder & B2B growth consultant, sees this mistake all the time:

“Mistake 1: Talking about your product instead of the problem you solve. Nobody cares what it does until they care what it fixes. Fix: Lead with pain, speak their language, then introduce your solution.”

Your feed shouldn’t feel like a sales page. Lead with problem-solving. Speak to your prospects’ challenges, not your product roadmap.

✅ What to do next

👉 Start simple:
Find your “why” and pick one motion that matches your style: connecting, posting, commenting, or collaborating. That’s your base.

👉 Optimize your profile:
Before doing anything else, make sure your headline, About section, and Featured posts speak directly to your ICP. 

👉 Build your rhythm:
Copy the LinkedIn Growth Engine workspace and turn your motion into a repeatable system.

👉 Watch for signals:
Want to track high-signal people in your niche? Duplicate the Clay Social Ecosystem Tracker to monitor prospects, partners, or influencers and follow up when the time is right.

You don’t need to master it all today. But if you move with consistency and intent, this will compound. 

You’ve got the playbook. Now build the growth engine.

As David Baum puts it:
"LinkedIn isn’t magic, but it does compound. You don’t need to be perfect — just clear and consistent."

This playbook won’t give you guaranteed virality or a four-size-fits-all shortcut. But it will give you “a system.”

→ Start with the motion that fits your founder DNA

→ Refine your rhythm

→ Run it with a clear profile and consistent signal

The founders seeing real traction aren’t winging it. They’re building for their ICP. They’re showing up where it matters. And they’re using visibility to drive conversations, pipeline, and revenue, consistently.

Use this playbook to map your motion, tighten your system, and turn LinkedIn into a repeatable engine for growth.

Ready to turn visibility into results?

Schedule a 1 on 1 strategic call