He closed a $10k deal with a simple LinkedIn outreach campaign
What's cool about this campaign is that Deepak kept the flow short, sweet, and sharp.
Useful links and tools
For the complete campaigns that ran over 6-7 weeks, we closed one deal worth $10k
How it works
Deepak founded Craftgenn, a company that specializes in modernizing legacy systems, building resilient digital capabilities, and implementing AI-driven automation.
Recently, he ran a pure LinkedIn outreach campaign that scored the following results in 4 weeks:
- 12.7% replies (out of 63 messages sent)
- 2 meetings booked after initial chat
- Closed a $10k USD deal for his business
What's cool about this campaign is that Deepak kept the flow short, sweet, and sharp. We're talking using Sales Navigator to build a lead list, import it to HeyReach, and finally sending a 2-step LinkedIn outreach campaign - all without breaking a sweat or your company's budget.
The flow starts in Sales Nav, where Deepak went for the following filters:
- Company headcount
- Specific region as they focused on United States - narrowing down geography like I narrow down pizza toppings (decisively and with purpose)
- Function as they wanted to cover a specific department OR specific job titles
- If the company was hiring for specific roles - because according to Deepak, nothing says "ready to spend money" like a company already in spending mode
Next up was the LinkedIn outreach campaign in HeyReach.
Here's the structure:
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It starts off with an "If connection" filter to split existing connections from the ones he was yet to connect with. If they were already connected, message 1 would immediately get sent.
Alternatively, Deepak would tell HeyReach to first send a connection request and the same message would follow if the lead accepts the request.
Hey {FIRST_NAME},
Are you currently looking for support in scaling your product development efforts? I'd love to explore if we can help!
If a lead didn't reply, in both cases a follow up message would be sent 24h later.
{FIRST_NAME},
We recently helped a startup reduce development (AI-based web apps) and design costs by 60% while speeding up their product launch by 6 weeks.
Curious if something like this could be helpful for your team?
Keeping it simple while getting positive replies.
