Best AI sales tools to crush outreach in 2025/26 (without crushing your sales team)

I explored dozens of AI sales tools, compared their automation features, and tested how they fit real sales workflows. My goal was simple: find the few that actually help sales teams cut through busywork, scale outreach, and close deals in 2025. And I did it.

Why modern sales teams need AI sales tools?

Modern sales is too fast for manual work. Buyers expect instant replies, personalized outreach, and follow-ups that don’t slip through the cracks. A sales team relying only on people and spreadsheets can’t keep up. Sales reps lose hours every week updating CRM data, sending cold emails, or chasing tasks that don’t close deals.

AI sales tools fix this. With AI-powered automation, my team can use AI agents to run outreach in real time, enrich leads before a call, and keep CRM records updated without lifting a finger. Forecasting, pipeline management, and campaign summaries all get handled automatically. That means salespeople can finally focus on conversations and closing deals, while the agents take care of the repetitive work.

How to choose AI sales tools for your needs?

When I choose AI sales tools, I focus on what makes a real impact for my sales team. I ignore the flashy dashboards and big promises. What matters are the features that save time, improve outreach, and help us close deals.

• Automation that saves me time on repetitive outreach steps
• Real-time integrations with my CRM, like Salesforce or HubSpot
• AI-powered enrichment that gives my sales reps better context before they reach out
• Forecasting and analytics that help me optimize campaigns, not just track vanity metrics
• Flexibility to connect with AI agents and tools like Make, Zapier, or Persana AI for end-to-end workflow automation

For me, the best AI sales assistant isn’t the one with the most features, but the one that fits my sales process and helps my team close deals with less effort. That’s why I compare tools not just on functionality, but also on how easily they connect with the rest of my GTM stack.

If you want a broader view of what’s out there, I recommend checking out SalesTech Scout. They do a great job mapping the whole ecosystem so you can see which AI-driven tools fit your specific use cases. It’s like having a living directory of the sales automation market, which makes it easier to spot gaps and decide which platforms to prioritize.

AI sales tools: Top picks for 2025

These are the AI sales tools I trust in 2025 - the ones that are built to help sales teams automate outreach, keep CRM data accurate, and close deals with less effort.

1. Heyreach

HeyReach is an AI-powered LinkedIn automation tool, but what really sets it apart is the MCP server.

MCP (Model Context Protocol) works like a universal port that lets me connect HeyReach directly with AI agents from tools like Claude, Clay, Make, and Zapier. 

Instead of manually setting up campaigns, I can tell an agent to add leads, start or pause campaigns, or even pull analytics in real time. This makes outreach part of a bigger AI-driven workflow where lead enrichment, scoring, and CRM updates all connect smoothly. 

For my sales team, that means less juggling of tools and more consistent pipeline management powered by automation. With the MCP server, HeyReach becomes a part of a larger AI sales stack that future-proofs how we run campaigns.

Key features:

• MCP server that connects HeyReach with AI agents like Claude, Clay, n8n, Make, Zapier, Persana AI, SmartReach AI, and OrigamiAgents
• Master View for overseeing all client workspaces, campaigns, and inboxes in one central dashboard 
• Workspaces that keep campaigns, senders, data, and templates fully separate per client 
• Granular Permissions with role-based access so team members and clients only see what they’re allowed to manage
• Automates LinkedIn outreach across unlimited accounts with safe sender rotation
• Unified inbox (Unibox) for managing all LinkedIn conversations in one place
• Automation for connection requests, messages, InMails, profile views, likes, and follow-ups
• Real-time analytics dashboard with summaries of campaign performance and conversion rates
• Direct CRM integrations with Salesforce and HubSpot, plus Slack notifications and webhooks to keep the pipeline current.
• Webhooks and API support to connect HeyReach with other integrations in your GTM stack
• Team workspaces with role-based permissions for agencies and larger sales teams

Pros:

• MCP server lets me connect HeyReach with AI agents for campaign control, analytics, and pipeline management without touching the UI
• AI-driven automation works across multiple platforms by linking with Claude, Clay, n8n, Make, Zapier, and more
• Future-proof setup since MCP is becoming a universal standard for AI in sales workflows
• Flat-fee pricing makes it predictable and scalable for lead generation agencies
• Safe LinkedIn automation with account rotation keeps outreach compliant with platform rules
• Unified inbox helps sales reps streamline follow-ups and optimize daily workflow
• Workspace allows them to work seamlessly with dozen of clients

Cons:

• Focused only on LinkedIn outreach — no built-in cold email or multi-channel sales automation
• Advanced AI features are still developing
• Setup requires providing your own proxies for larger-scale campaigns
• Smaller sales teams may find pricing high compared to lighter outreach tools
• Reporting dashboards are clean, but not as deep as enterprise predictive analytics

Pricing:

HeyReach uses transparent flat-fee models:

• Starter: $79 per sender/month
• Agency: $999 per month (50 senders)
• Unlimited: $1999 per month (unlimited senders)
• Free trial available

Best for: AI-driven LinkedIn outreach at scale

2. Persana.ai 

Persana is an AI-powered sales tool that automates lead generation and enrichment. It pulls data from 75+ sources, so I don’t have to waste time searching for contact information or company details. The AI agents work in real time, spotting signals like funding rounds or job changes, so I can time my outreach better. 

Pushes enriched contacts straight into Salesforce and HubSpot so records stay updated without manual input. Instead of juggling different automation tools, I can use AI in sales directly here to speed up outreach and help my sales reps focus on closing deals.

Key features:

• Uses credits for enrichment: 1 credit per email, 10 credits per phone number.
• Enriches both person and company data with firmographics and technographics.
• AI agents track intent data like funding or hiring triggers.
• Supports multi-channel outreach, email sequences, and follow-ups.
• Works smoothly with CRMs like Salesforce and HubSpot.
• Integrates with Heyreach and a dozen other tools
• Offers credit rollover and waterfall enrichment to optimize usage.
• Unlimited users are included in most paid plans.

Pros:

• Combines lead generation, enrichment, and outreach in one platform.
• AI-powered personalization makes outreach more relevant.
• Credit rollover means less waste if my sales team sends fewer campaigns one month.
• Free tier makes it easy to test without risk.

Cons:

• Setting up workflows, AI agents, and playbooks takes time at first.
• Heavy use of enrichment burns through credits quickly.
• Some advanced AI features are only unlocked in higher plans.
• Data accuracy depends on sources, so enrichment can vary.

Pricing:

Persana has a free plan with 50 credits per month. Paid plans scale by credits: 

• Starter: $85/month
• Growth: $151/month
• Pro: $400/month
• Unlimited: $600/month
• Enterprise is custom. Credits cover emails, phones, and enrichment. Unused credits roll over.

Best for: Real-time enrichment and intent-based outreach

3. Origami Agents 

Origami Agents is an AI-powered research tool for b2b sales. Instead of my sales reps spending hours on Google or LinkedIn, their AI agents scan the web in real time to find signals like funding rounds, new hires, or product launches. That gives my sales team a clear “why now” reason to do outreach and helps us close deals with less wasted effort. 

Signals flow into Salesforce or HubSpot in real time, giving reps outreach-ready context. Origami Agents is like one of those AI sales tools that feels like having extra SDRs working 24/7, but with automation instead of people.

Key features:

• 200+ AI agents track signals such as funding, hiring trends, layoffs, or new product launches.
• Customizable filters let me narrow signals to my exact persona or target accounts.
• Leads and signals are pushed directly into CRMs like Salesforce and HubSpot.
• Provides real-time alerts when an account matches my filters.
• Multi-source enrichment from company blogs, news, LinkedIn, and review sites.
• Signals are delivered within 24–48 hours of the trigger.

Pros:

• Saves my sales team hours of research by automating lead discovery.
• Highly targeted signals give me qualified leads with a clear outreach angle.
• Wide coverage across industries and sales use cases.
• Lets me optimize my sales process by focusing only on accounts that show intent.

Cons:

• Doesn’t provide direct contact information, so I still need enrichment tools for emails or phones.
• It’s not an outreach platform, just research, so I need other AI sales tools for email sequences or LinkedIn messaging.
• Setup can take time to fine-tune filters and workflows.
• Pricing isn’t transparent, which makes planning harder for startups or small sales teams.

Pricing: Origami doesn’t list public pricing. It’s usually quote-based, adjusted by how many AI agents or how much intent data you need. 

Best for: Automated sales signal research

4. SmartReach AI 

SmartReach AI Demo Video

SmartReach is an AI-powered outreach tool for cold email and LinkedIn campaigns. It makes scaling outreach possible without adding more SDRs.

It helps my sales team set up email sequences, track responses, and send automatic follow-ups without wasting time. The platform focuses on email deliverability, so my sales reps don’t end up in spam folders. Two-way sync with Salesforce, HubSpot, and Pipedrive ensures sequences reflect the latest CRM data. 

Key features:

• Automates email sequences with personalization and conditional steps.
• Handles multichannel outreach with email, LinkedIn, and phone.
• Built-in deliverability tools: email warm-up, inbox rotation, spam testing.
• Unlimited sending accounts are included on every plan.
• Unified inbox to manage replies and team collaboration.
• Real-time campaign analytics to track opens, clicks, and replies.
• Integrates with HeyReach and other tools, as well as HubSpot, Salesforce, and other CRMs.

Pros:

• Easy to use, so my sales team can get started quickly.
• High deliverability helps emails land in inboxes.
• Automation saves sales reps from manual follow-ups and repetitive outreach.
• Unlimited accounts per user means we don’t pay extra to scale outreach.

Cons:

• Lower plans cap the number of prospects and emails, so larger campaigns need upgrades.
• Multichannel outreach is stronger in higher-tier plans; basic plans focus more on email.
• Takes some time to set up advanced workflows across email, LinkedIn, and calls.
• It doesn’t do enrichment, so I still need another tool for contact information.

Pricing:

• Individual: $59 per month (500 smart tokens)
• Team: $479 per month (10,000 smart tokens or up to 3 users)
• Full service: $499 per month (5,000 smart tokens + everything in Team plan)

Best for: Multichannel outreach with email deliverability

5. Make

I use Make as an automation platform that connects my sales tools into one workflow. It isn’t built only for sales, but with its AI-powered features, I can use it to run lead generation tasks, enrich customer data, and even draft outreach messages. The AI agents inside Make help me set rules so tasks run in real time without manual work. 

It’s one of those AI sales tools that works in the background, letting sales reps spend less time on admin and more time on closing deals.

Key features:

• Visual workflow builder with drag-and-drop design.
• AI agents that can monitor and adapt workflows in real time.
• Native integrations with HubSpot, Salesforce, Slack, and 2,500+ apps.
• Enrichment and lead generation through connected AI tools and APIs.
• Supports multi-step automation, email sequences, and alerts.
• AI Toolkit lets me plug in OpenAI, ChatGPT, or my own models.
• Handles complex logic like loops and filters for sales processes.

Pros:

• Extremely flexible automation for sales activities, outreach, and CRM updates.
• AI-driven workflows help me optimize tasks like enrichment and follow-ups.
• Visual workflows tie together HubSpot, Salesforce, Slack, and 2,500+ other apps.
• Scales well for a sales team or startups moving into b2b sales.
• Affordable pricing with a free tier to test before committing.

Cons:

• Learning curve is higher than that of simple sales automation tools.
• I need to watch usage, since every automation run costs operations.
• Not specialized in outreach — I still need other AI sales tools for sending cold emails.
• Doesn’t give me a dashboard for sales performance, just workflow execution.
• Complex setups can break when one app changes its API.

Pricing:

• Free plan with 1,000 operations per month
• Core: $9/month for 10,000 operations
• Pro: $16/month
• Teams: $29/month
• Enterprise: Custom
• All plans include AI features, so even small sales teams can use AI in sales from the start.

Best for: Custom AI workflows across the GTM stack

6. Breakcold

Breakcold is an AI-powered sales CRM that mixes social media with outreach. It helps salespeople close deals by blending social selling with traditional outreach.

Instead of switching between LinkedIn, Twitter, and email, I can handle everything inside one workflow. It lets my sales team send cold emails, track follow-ups, and also engage directly with prospects’ posts. That means sales reps can build relationships in real time while still keeping pipeline management organized. 

Key features:

• Unified inbox for email and LinkedIn conversations.
• Integrates with Gmail, LinkedIn, and CRMs via Zapier/Make to keep engagement visible in your pipeline.
• Social selling feed that lets me like, comment, and reply to prospect posts without leaving the CRM.
• Unlimited pipelines and contacts for pipeline management.
• Email campaigns with analytics and follow-ups.
• An AI email assistant that generates personalized outreach.
• Basic lead scoring and sales dashboard in the Pro plan.

Pros:

• Combines CRM and social media engagement in one tool.
• Helps my sales team warm up cold leads through LinkedIn and Twitter.
• A simple interface makes it easy for sales reps to use.
• Unlimited contacts and pipelines even on the starter plan.
• Affordable pricing compared to larger sales automation tools.

Cons:

• Not as advanced in email sequences as tools built only for cold email outreach.
• Still needs more CRM integrations beyond the basics.
• Works with LinkedIn, but users must still follow LinkedIn’s daily outreach limits.
• Analytics are simpler than bigger CRMs like Salesforce or HubSpot.

Pricing:

Breakcold has three plans:

• CRM Essentials: $29 per user/month and covers basics like email inbox, social feed, and unlimited contacts. 
• CRM Pro: $59 per user/month and adds the LinkedIn inbox, AI email assistant, lead scoring, email campaigns, and deeper analytics. 
• CRM Max: $79 per user/month and adds auto-sync of all social activities + advanced analytics
• All plans have a 14-day free trial

Best for: Social selling inside a sales CRM

7. Factors.ai

Factors is an AI-powered account intelligence tool that makes b2b sales easier. It tells me which companies visit my site, what ads they click, and what content they engage with. 

Instead of my sales team guessing, I get real-time signals that help my sales reps do smarter outreach and focus on qualified leads. It pulls intent data from LinkedIn and G2. Account-level intent signals push into Slack or HubSpot so sales teams get alerts where they already work.

Cargo gives visibility into the whole sales process, from lead generation to pipeline management, and helps optimize where my team spends time.

Key features:

• Deanonymizes website traffic with reverse IP lookup to identify visiting companies.
• Creates account scores based on cross-channel engagement like web visits, LinkedIn activity, ads, and G2 intent data.
• Builds timelines that show the full customer journey, so I can see every touchpoint before outreach.
• Multi-touch attribution reports connect marketing activities to pipeline and revenue.
• Real-time alerts trigger Slack messages, CRM tasks, or emails when accounts show high buying intent.
• Integrates with HeyReach, HubSpot, Salesforce, and ad platforms for smoother workflows.
• AdPilot feature to retarget accounts on LinkedIn and Google Ads directly.

Pros:

• Strong intent data that helps my sales team find qualified leads faster.
• Combines multiple data sources so sales reps get a clear view of each account.
• Analytics and attribution dashboards make it easier to prove marketing ROI.
• Improves sales and marketing alignment by showing what content prospects engaged with.
• Has a free plan, making it easier for startups or small teams to try before buying.

Cons:

• Does not provide direct contact information, so I need another enrichment tool for emails or phones.
• Pricing grows with the number of accounts tracked, so heavy use can get expensive.
• IP-based matching means not every visitor is identified.
• Complex to set up and optimize, especially if I don’t have a dedicated sales ops or analytics person.
• Some CRM integrations beyond Salesforce and HubSpot are still limited.

Pricing:

Factors.ai doesn’t publish pricing. It offers Free, Basic, Growth, and Enterprise tiers with clear feature limits on tracked users, company IDs, and seats, but all paid plans require a custom quote. Start-up discounts and paid add-ons (for GTM workflows with Clay/n8n/Make) are available, and a free trial lets you test before committing.

Best for: Account-level intent intelligence

8. Cargo

Cargo is an AI-powered revenue orchestration tool that automates lead generation, enrichment, and outreach. Instead of my sales team juggling multiple automation tools, Cargo uses AI agents to score leads, enrich contact information, and even run follow-ups in real time. No-code workflows connect enrichment and outreach back into Salesforce, HubSpot, or Slack in real time.

Cargo lets sales reps spend less time researching and more time closing deals. It feels like having an always-on SDR agent that never misses a lead.

Key features:

• AI agents for enrichment, qualification, and outreach tasks
• Credit-based usage for enrichment (emails, phone numbers, firmographics)
• Lead scoring and routing workflows that optimize the sales process
• Multi-channel outreach with automated follow-ups and email sequences
• Integrations with Salesforce, HubSpot, Slack, and 100+ other apps, including HeyReach
• No-code workflow builder to streamline sales activities and CRM data updates
• Real-time triggers from website visits, product usage, or sign-ups

Pros:

• All-in-one automation tool covering enrichment, scoring, and outreach
• AI-driven workflows help sales reps save time and optimize their daily workflow
• CRM integration keeps customer data fresh and reduces manual work
• Credit rollover prevents wasted budget if outreach volume drops
• Real-time AI agents mean faster response to inbound leads and better conversion rates

Cons:

• The setup of complex workflows takes time and requires sales ops focus
• Heavy enrichment or multi-channel outreach burns through credits quickly
• Advanced AI features are locked in higher pricing tiers
• A usage-based model can make pricing harder to predict at scale
• A less direct engagement interface for salespeople compared to classic sales software

Pricing:

Cargo uses a credit-based pricing model. Each enrichment or outreach action costs credits, about $0.14 per credit, with discounts at scale. A free trial includes 100 credits. All plans include full AI features; the difference is just how many credits you buy.

Best for: All-in-one enrichment, scoring, and outreach automation

9. Hubspot

HubSpot’s Breeze agent is an AI-powered assistant that handles inbound outreach and customer questions for my sales team. It works like an AI sales assistant inside the CRM, answering product or pricing questions, qualifying leads in real time, and even booking meetings. Because it pulls from customer data in HubSpot, the responses are personalized and accurate, not generic replies. 

It helps sales reps save time on repetitive questions and lets them focus on closing deals instead of answering the same emails. It’s one of those AI sales tools that streamlines the sales process without adding more people.

Key features:

• An AI agent answers customer and prospect questions in chat, email, WhatsApp, and social media
• Real-time qualification of leads with automatic meeting scheduling
• Uses customer data and CRM records to personalize answers
• Integrations with HubSpot CRM, Sales Hub, and Service Hub workflows
• AI-driven knowledge base answers with citations and summaries
• Hands off complex sales calls or chats to humans with full context

Pros:

• Built directly into HubSpot CRM, no need for extra integrations
• AI-driven responses reduce the load on sales reps and SDRs
• Lead generation boosted by instant replies and faster follow-ups
• Personalization improves conversion rates and builds trust
• Included in HubSpot Pro and Enterprise, so no extra software needed

Cons:

• Locked inside the HubSpot ecosystem, not usable with Salesforce or other CRMs
• Pricing tied to HubSpot’s subscription, plus AI credit usage, can get expensive.
• AI answers are limited to the customer data and content you provide
• Requires good CRM data hygiene for high-quality responses
• Advanced customization may need ops support to optimize workflows

Pricing:

There’s no standalone Breeze plan; it comes only with HubSpot’s higher tiers: Marketing Hub Professional ($792 per month) and Enterprise plans ($3,530 per month). Costs are tied to your HubSpot subscription plus usage of AI credits.  

Best for: AI-powered inbound lead handling

10. Zapier 

I use Zapier Agents as AI-powered automation tools that let me build custom AI agents for sales tasks. Instead of coding, I can just describe a workflow in plain English, and the agent will handle it across my apps. It can turn ChatGPT-like intelligence into actual actions in the sales process.

For example, an AI agent can enrich new leads, update CRM data in Salesforce, and send an outreach email sequence with less time spent switching tools. It connects with thousands of apps, so my sales team can streamline real-time workflows without building integrations from scratch. 

Key features:

• No-code builder for creating AI agents with custom prompts
• Integration with 8,000+ apps, including Salesforce, HubSpot, Slack, and Gmail
• Link Salesforce, HubSpot, Slack, and thousands of other apps through natural-language agent flows
• AI-driven web research and enrichment for new leads
• Support for email sequences and follow-ups through connected apps
• Dashboard to monitor agent activities and optimize usage
• Copilot-like behavior inside Zaps, adding flexibility to automation steps

Pros:

• Extremely flexible for sales reps and startups, it works with nearly any app
• AI-driven workflows reduce manual work and optimize lead generation
• No need for developers, easy for a sales team to use AI in sales
• Free tier available for testing before scaling into paid plans

Cons:

• Still in beta, some AI features and automation steps are limited
• Capped number of actions per run unless you upgrade to higher pricing tiers
• Costs can rise quickly with heavy automation and multi-channel workflows
• Not specialized in outreach, more general-purpose than dedicated sales software
• Requires clear prompts and monitoring to ensure high-quality outputs

Pricing:

Zapier Agents have a free plan with 400 agent actions per month. The Pro plan is $50/month and includes 1,500 actions and more advanced AI features. For larger sales teams, custom enterprise plans allow higher usage and more automation. Pricing depends on activity volume rather than seats, making it easy for a sales team to start small and scale.

Best for: Building no-code AI sales agents across apps

11. Lavender Ora

Lavender has stepped beyond being just an email coach with the launch of Ora, its AI-powered sales agent. 

Ora takes on the heavy lifting of cold email outreach: it researches leads, drafts personalized emails, and automates entire sequences with built-in follow-ups. Instead of spending hours writing and tweaking copy, sales reps can hand off that work to Ora and focus on conversations that move deals forward. 

With CRM integrations like HubSpot and Salesforce, data stays in sync in real time. 

For sales teams that rely on cold email as their main outreach channel, Ora makes Lavender one of the most complete AI sales tools in the market.

Key features:

• Ora Agent automates lead research, email writing, outreach, and follow-ups
• AI personalization trained on billions of past sales emails for high-quality copy
• Real-time crm sync with Salesforce and HubSpot
• Cold email automation with customizable email sequences and templates
• AI-driven optimization that scores subject lines and body copy before sending
• Enrichment features that pull context from customer data and LinkedIn profiles
• Compliance-first setup: SOC-2 certified, GDPR aligned
• Dashboards with summaries of outreach results, reply rates, and conversion rates

Pros:

• Ora turns Lavender from an email coach into a full AI sales assistant
• Saves sales reps' hours by automating enrichment, copywriting, and follow-ups
• AI-driven personalization boosts response and conversion rates
• Integrates directly with crm tools like HubSpot and Salesforce for workflow efficiency
• Easy to use, no steep learning curve, quick setup for sales teams
• Strong security and compliance standards for handling customer data

Cons:

• Outreach automation is focused on cold email only, no LinkedIn or multi-channel support
• Pricing is higher than basic email AI tools since Ora is a full AI agent
• Some sales teams may prefer more manual control over messaging before sending
• Advanced forecasting and pipeline management features are limited compared to platforms like Gong or HeyReach MCP
• Still a younger product, Ora’s AI features may need tuning for certain industries

Pricing:

Lavender has a free tier for testing with limited email analyses. Paid plans:

• Basic: Free (5 emails + personalization/month, AI writer, Outlook & Gmail)
• Starter: $27/month (Unlimited emails, personalization, AI recs, multi-inbox, chat support)
• Pro: $45/month (Everything in Starter + priority support and dedicated CSM)
• Team: $89/seat/month (Coaching dashboard, analytics, dynamic scoring, content studio)

Best for: AI-personalized cold email outreach

12. Spotio 

Spotio is an AI-powered field sales platform that helps my sales team manage territories, plan routes, and run outreach in real time. It’s built for outside sales reps who spend less time at a desk and more time meeting prospects face-to-face. 

With the AI sales assistant inside the mobile app, reps can pull up customer data or competitive insights instantly during sales calls. Mobile-first CRM syncs field activity back to Salesforce, HubSpot, or Slack dashboards.

Key features:

• Mobile-first CRM with pipeline management and activity tracking
• Territory mapping and route planning to optimize field sales workflow
• An AI sales assistant answers product and competitor questions in real time
• Integrations with Salesforce, HubSpot, and Slack for CRM data sync
• Dashboards with analytics of sales activities, conversion rates, and performance
• Automated follow-ups and reminders to streamline customer support

Pros:

• Built specifically for field sales reps and sales professionals
• An AI-powered assistant makes sales calls easier with instant answers
• Route planning and territory tools save time and optimize coverage
• Smooth CRM integrations keep customer data aligned across the sales process
• Dashboards give managers visibility into sales activities and sales performance

Cons:

• Focused on field sales, it is less useful for b2b sales teams that work mostly online
• pricing higher than simple CRM or sales automation tools
• AI features may be limited to higher pricing tiers
• requires change management for salespeople used to pen-and-paper
• Effectiveness depends on the quality of CRM data and customer information

Pricing: Spotio pricing plans aren’t publicly displayed.

Best for: AI assistance in field sales and territory planning

13. Chorus.ai 

Chorus is an AI-powered conversation intelligence tool for sales calls and meetings. It records and transcribes sales calls in real time, then uses AI to highlight key moments like pricing questions, objections, or competitor mentions. 

For my sales team, it works like an AI sales assistant that gives summaries and coaching insights without managers having to join every call. Conversation insights sync with Salesforce and HubSpot to update deals and coaching dashboards automatically. 

Key features:

• Automatic recording and transcription of sales calls and meetings
• AI-driven detection of pricing, objections, competitors, and next steps
• Conversation intelligence dashboards with summaries and insights
• Deal health alerts with predictive analytics for pipeline management
• Coaching scorecards to optimize sales performance across reps
• CRM integrations with Salesforce, HubSpot, and Gong for CRM data sync
• Library of high-quality call snippets for SDR training and sales enablement

Pros:

• Improves sales process with real-time insights and conversation intelligence
• Helps sales managers coach sales reps based on actual call data
• Boosts sales engagement and conversion rates by showing winning behaviors
• Provides predictive analytics that optimize forecasting and pipeline management

Cons:

• Pricing is high, aimed at mid-market and enterprise sales teams
• Can create data overload without clear sales enablement workflows
• Requires reps to get consent for recorded sales calls, which can slow adoption
• The accuracy of AI-generated transcripts depends on audio quality
• Setting up a CRM integration can take time for startups or small sales teams

Pricing: Chorus is sold as part of ZoomInfo with quote-based pricing. Pricing depends on the number of users, recordings, and CRM integrations.

Best for: AI-driven conversation intelligence and coaching

14. Instantly 

Instantly is an AI-powered outreach platform for cold email and lead generation. It lets my sales team connect unlimited email accounts so sales reps can send thousands of messages while staying under sending limits. 

The AI Copilot inside helps optimize subject lines, timing, and email sequences so campaigns get better reply rates with less time spent on manual testing. It also has AI agents that identify website visitors in real time and turn them into leads with contact information. 

It’s one of those AI sales tools that streamline outbound campaigns and give startups the firepower of a big sales team.

Key features:

• Unlimited email accounts for large-scale cold email outreach
• AI copilot for writing, optimizing, and testing email templates
• An AI agent that identifies website visitors and enriches contact information
• Automated follow-ups and multi-channel workflows for sales reps
• Real-time analytics dashboard with reply rates, deliverability, and conversion rates
• Integrates with Salesforce and HubSpot, with a light-touch sync. You can export campaign data, deliverability stats, and enriched visitor leads directly into the CRM
• Warm-up automation to keep email domains safe from spam filters

Pros:

• Affordable way to scale outreach compared to legacy sales software
• An AI-driven copilot makes writing cold emails and follow-ups faster
• Real-time visitor enrichment helps turn inbound signals into qualified leads
• Works smoothly with HubSpot, Salesforce, and other CRM data workflows
• Streamline sales activities with analytics dashboards and predictive analytics

Cons:

• Focused mainly on email, lacks deeper sales engagement, like calls or LinkedIn
• Visitor identification works best for US traffic, but is less effective globally
• Multi-channel outreach and advanced AI features cost more in higher pricing tiers
• Reporting is simpler than enterprise sales intelligence platforms
• Risk of spam if sales reps overuse automation tools without good targeting
• It’s not two-way: CRM updates don’t flow back into Instantly. Think of it as “push leads and activity logs out” rather than a full sync

Pricing:

• Growth: $42.3 per month
• Supersonic: $87.3 per month
• Hyper Credits: $177.3 per month
• Enterprise: Custom

Pricing is flat per workspace, not per user, making it cost-effective for agencies and sales teams running large campaigns.

Best for: Scaling cold email campaigns with AI copilots

15. Regie.ai

Regie.ai is an AI-powered sales engagement platform that automates prospecting, outreach, and follow-ups for my sales team. Instead of juggling multiple automation tools, it gives me AI agents that can source leads, enrich contact information, and create personalized email sequences in real time. The platform also has a dialer with conversation intelligence, giving summaries and coaching tips during sales calls. 

It streamlines the entire workflow by combining CRM updates, content generation, and lead generation in one place. It’s one of those AI sales tools that help sales reps close deals faster with less time wasted on manual tasks.

Key features:

• AI agents that find, qualify, and enrich leads with intent data and firmographics
• Generative AI for writing cold email templates, LinkedIn messages, and follow-ups
• Multi-channel outreach across email, phone, and social media
• AI dialer with transcription, voicemail drops, and live call scoring
• Live call transcriptions and scoring are logged straight into HubSpot or Salesforce records, so managers see coaching data alongside deal stages
• Real-time dashboards to track sales activities and pipeline management
• Template library for email sequences and outreach campaigns

Pros:

• Combines lead generation, enrichment, and outreach into one AI-driven workflow
• Helps sales reps send high-quality cold emails and follow-ups with less time spent
• Real-time transcription and conversation intelligence improve sales calls
• Integrates smoothly with Salesforce and HubSpot CRM data
• The control center makes it easy for sales managers to monitor AI agents and optimize the sales process

Cons:

• Very expensive, starting at enterprise-level pricing, not built for startups
• Advanced AI features like the dialer cost extra per sales rep
• Output from generative AI sometimes needs manual editing for high-quality results
• Pricing and packages lack transparency, requiring a sales demo
• Setup and training can take time for salespeople new to AI sales tools

Pricing:

Regie.ai starts around $35,000 per year for both AI agents and AI Agents + AI Dialer packages. It’s positioned for larger sales teams, not individual SDRs or small startups.

Best for: Enterprise-level AI engagement and dialer workflows

16. Apollo

I use Apollo.io as an AI-powered sales intelligence and engagement platform that combines a huge contact database with automation for outreach. It lets me search over 265 million contacts, enrich CRM data, and create cold email sequences with AI-generated content. The AI assistant helps optimize subject lines, timing, and follow-ups so sales reps spend less time guessing. 

Apollo lets salespeople close deals faster by combining prospecting, enrichment, and multi-channel outreach in one workflow.

Key features:

• AI assistant for prospect research, lead scoring, and natural-language queries
• Access to 265M+ contacts with firmographic, technographic, and intent data
• Generative AI for email sequences, subject lines, and personalization
• Multi-channel outreach including cold email, phone, and LinkedIn
• Real-time analytics dashboard for conversion rates, forecasting, and pipeline management
• Native integration with Salesforce and HubSpot. Two-way sync keeps contact records, activity logs, and pipeline data aligned. 
• Automation tools for follow-ups, A/B testing, and deliverability monitoring

Pros:

• One of the largest contact databases, making lead generation faster for sales reps
• AI-driven personalization improves conversion rates in cold email campaigns
• Real-time dashboards and forecasting help optimize the sales process
• Outreach activities (emails, calls, LinkedIn touches) automatically attach to CRM records, so sales managers don’t have to reconcile engagement history manually
• Affordable entry pricing compared to enterprise-only AI sales tools

Cons:

• Data accuracy issues with some outdated contact information
• Email credits and pricing tiers can be confusing for startups
• AI features like advanced enrichment and analytics are locked in higher plans
• Requires setup and training to optimize workflows and conversion rates
• Support quality can vary depending on the pricing tier

Pricing:

• A free plan with limited credits
• Basic: $49 per user/month
• Professional: $79 per user/month
• Organization: $119 per user/month

Best for: AI-enhanced prospecting with a massive contact database

17. Lindy.ai 

Lindy.ai is an AI-powered platform where I can build custom AI agents to handle sales workflows. Instead of juggling multiple automation tools, I can set up agents that scrape leads from LinkedIn, enrich contact information, and send cold email sequences.

The drag-and-drop builder makes it easy for my sales team to automate enrichment, CRM updates, and follow-ups with less time wasted. It also includes real-time coaching agents for sales calls, giving summaries and tips that help optimize performance. 

Bottom line: Lindy streamlines lead generation and outreach while letting sales reps focus on closing deals.

Key features:

• Drag-and-drop builder for creating custom AI agents (Lindies)
• Agents that scrape and enrich leads with intent data and firmographics
• Automated cold email and multi-channel outreach with personalized templates
• AI coaching agents for live sales calls and sales enablement role-plays
• CRM integrations with Salesforce, HubSpot, and Slack for CRM data sync
• Dashboards to track workflows, pipeline management, and sales activities
• Real-time updates for enrichment, follow-ups, and sales process optimization

Pros:

• Flexible no-code setup makes it easy to build custom automation tools
• AI-driven enrichment saves sales reps less time on manual research
• Personalized cold email sequences improve conversion rates
• Sales coaching agents help optimize sales calls and improve sales performance
• Affordable entry pricing compared to enterprise-only AI sales tools

Cons:

• Smaller contact database than platforms like Apollo or Cognism
• Requires setup time to configure agents and workflows correctly
• Advanced AI features are still limited as the product evolves
• Some integrations rely on Zapier or APIs rather than native functionality
• Works best for startups and mid-sized sales teams, not built for global enterprise scale

Pricing:

• Free plan includes 400 credits per month
• Pro: $29,99 per month (3,000 credits)
• Business: $199,99 per month (20,000 credits)
• Enterprise: Custom pricing

Best for: No-code custom AI agent building for sales

18. Cognism

Cognism is an AI-powered sales intelligence platform that gives my sales team access to accurate global contact information. It focuses on high-quality, compliant enrichment, which is especially useful in B2B sales across Europe. With intent data and real-time buyer signals, I can prioritize the right leads and streamline outreach for my sales reps. 

The strongest point is the integration of Diamond Data enrichment into Salesforce or HubSpot. When reps import leads, verified phone numbers, and compliant emails, overwrite or append CRM records automatically. Cognism is one of the AI sales tools that helps salespeople spend less time chasing bad data and more time closing deals.

Key features:

• Access to millions of verified contacts with direct dials and emails
• AI-powered buyer signals from intent data, funding events, and hiring news
• Sales Companion copilot inside Salesforce for deal insights and next-step suggestions
• GDPR-compliant enrichment of CRM data with firmographics and contact information
• Chrome extension for prospecting directly from LinkedIn and social media
• Dashboards and analytics for sales activities and pipeline management
• Real-time alerts to sales reps when accounts show buying intent

Pros:

• High-quality, compliant contact information with Diamond Data verification
• Strong coverage in Europe, where many other AI sales tools are weaker
• AI-driven buyer signals improve conversion rates and shorten the sales cycle
• Intent signals (funding events, hiring) also flow into Salesforce lead objects, so reps can trigger outreach from within CRM views
• Unlimited data access instead of restrictive credit-based pricing

Cons:

• Expensive compared to smaller enrichment or outreach tools
• No free trial, and pricing is hidden behind sales calls
• Data quality can still vary in niche verticals outside core markets
• More suited to mid-market and enterprise sales teams than startups
• Requires clean CRM data to get the best use from AI features

Pricing: Cognism does not publish public pricing. Pricing depends on user count and feature bundle, and all contracts are annual.

Best for: Compliant global data enrichment

19. Gong 

Gong is an AI-powered revenue intelligence platform that turns sales calls, meetings, and emails into insights for my sales team. It uses AI to transcribe and analyze conversations in real time, surfacing key signals like pricing, objections, and competitor mentions. The deal intelligence feature shows me which opportunities are at risk and helps forecast more accurately. 

For sales reps, it works like an AI sales assistant, providing summaries and coaching tips that optimize their workflow. In my opinion, Gong is one of those AI sales tools that let salespeople spend less time on manual notes and more time closing deals.

Key features:

• Real-time transcription and conversation intelligence for sales calls
• AI-driven detection of pricing discussions, objections, and competitor mentions
• Deal health dashboards with predictive analytics and forecasting
• Engagement maps showing buyer personas and activity across the sales cycle
• AI-generated summaries and follow-up recommendations
• Gong Engage for AI-driven email suggestions and outreach follow-ups

Pros:

• Conversation intelligence improves coaching and sales performance across teams
• Forecasting dashboards optimize pipeline management and deal reviews
• Works smoothly with Salesforce, HubSpot, and other CRM workflows
• AI-driven summaries save sales reps less time on note-taking
• Predictive analytics highlight risks early, improving conversion rates

Cons:

• Expensive and designed mainly for mid-market and enterprise sales teams
• No free plan, and pricing is only available via sales demo
• Can overwhelm salespeople with data if workflows aren’t streamlined
• Requires clean CRM data to get the best value from AI features
• Setup and training can take time for startups or smaller sales teams

Pricing: Gong uses quote-based pricing. All contracts are annual, with no monthly option.

Best for: AI revenue intelligence and deal forecasting

20. Salesforce

I use Salesforce’s AI Sales Agent, also called Agentforce, as an AI-powered assistant inside Sales Cloud that automates outreach, CRM updates, and pipeline tasks for my sales team. It works like an always-on AI sales assistant, sending personalized follow-ups, scheduling meetings, and updating CRM data in real time. It also helps with forecasting and quoting, so sales reps spend less time on manual work and more time closing deals. 

For managers, it provides dashboards and summaries of sales activities that streamline the sales process. For me, it’s one of those AI sales tools that turn artificial intelligence into real-time automation for salespeople.

Key features:

• AI agents that handle lead nurturing, follow-ups, and meeting scheduling
• Real-time pipeline management with CRM data updates after sales calls or emails
• AI coaching agent for role-plays, practice pitches, and sales enablement
• Quoting agent that drafts and adjusts proposals with correct products and pricing
• The AI agent automates updates to opportunities, contacts, and tasks in real time. For example, after a call, Agentforce can log notes, advance stages, or draft quotes without manual entry.
• Dashboards with predictive analytics and summaries of sales activities
• Secure AI features built on Salesforce’s Einstein Trust Layer

Pros:

• Fully embedded inside Sales Cloud, no “integration” needed because it’s Salesforce native
• AI-driven personalization improves conversion rates and sales engagement
• Covers multiple use cases: outreach, pipeline management, forecasting, and quoting
• Dashboards streamline sales performance reviews for managers
• Strong enterprise-grade security and data governance

Cons:

• Only available to Salesforce users, not compatible with other CRM platforms
• Pricing is hidden and requires enterprise-level contracts
• Setup and training can take time for startups or small sales teams
• Advanced AI features are likely locked in higher pricing tiers
• Works best with clean CRM data — messy data reduces AI accuracy

Pricing:

• Starter Suite: $25 per user/month
• Pro Suite: $100 per user/month
• Enterprise: $175 per user/month

Best for: Native enterprise AI sales automation

Conclusion

Every sales process is different. The AI sales tools that matter are the ones that fit your workflow, your CRM, and your sales reps. 

That’s why I suggest testing HeyReach yourself. With the MCP server and AI-powered outreach, you can connect your stack, scale campaigns, and run follow-ups in real time. The setup is simple, and the impact shows up fast.

Start your free trial today and see how HeyReach transforms outreach into an AI-driven growth engine.