Looking for a LinkedIn automation tool to streamline your outreach campaigns? 

SalesFlow is a relatively well-known option that promises to make prospecting and lead gen a breeze for startups, sales teams, and agencies. 

But does it actually deliver?

I took it for a spin so you don’t have to. In this SalesFlow review, we’ll dive into its features, pricing, pros and cons, and share user feedback. 

We’ll also analyze SalesFlow alternatives, including how HeyReach stacks up and whether it’s a better option for agencies and teams looking to scale their outreach.

Without further ado, let’s get started.

SalesFlow at a glance

SalesFlow is a cloud-based LinkedIn automation tool designed to help businesses generate leads, manage outreach campaigns, and engage with prospects at scale.

Its core goal is to automate key LinkedIn actions, such as sending connection requests, follow-up messages, and InMails, so you can focus on closing deals instead of spending hours on manual prospecting. TLDR: ditch the manual grind and generate leads on autopilot.

With SalesFlow, you can create message sequences to interact with leads over time. You can build templates for connection requests and follow-ups manually or with AI assistance. This allows you to personalize messages with details like the prospect’s name, company, or shared interests. 

The platform works smoothly with Basic accounts and premium LinkedIn Sales Navigator subscriptions which unlocks all those advanced search filters.

SalesFlow’s onboarding uses a gamified system, rewarding key steps like connecting LinkedIn or launching your first campaign to help you get started. That said, some quirks may be drawbacks for certain users.

✅ Pros of using SalesFlow

1. Lead generation, filtering, and management. Simple setup for prospecting and engaging leads.
2. Multi-account management. Supports multiple LinkedIn accounts, making it useful for agencies (but more on this later on).
3. Done-for-you service. SalesFlow’s team can run outreach campaigns on your behalf.
4. Safety and compliance. Cloud-based automation reduces LinkedIn restrictions.
5. Reports. Provides insights into campaign performance and response rates.

❌ Cons of Using SalesFlow

1. Unstable tool (per user review reports). Some users on G2 and Software Advice report issues with reliability.
2. Lack of deep segmentation & analytics. Limited data makes it harder to scale results.
   Inbox limitations. May not allow replying on behalf of teammates and clients.
3. Weird UX. The interface isn’t the most intuitive — some settings are buried under multiple clicks, and navigating it can feel clunky.
4. Pricey. Single-user plans start at $99/month, which is budget-unfriendly for some teams.
5. Limited mobile access.  Not being able to access the platform from the mobile can be frustrating for users who want to perform at least basic tasks on the go.

SalesFlow reviews

Feedback on G2 shows that users appreciate SalesFlow’s smooth LinkedIn integration, ease of use, and solid campaign management. 

Users like how SalesFlow simplifies outreach and campaign management, though data accuracy and missing features can be issues, and the design could be smoother. Overall, it scores 4.3/5 on G2, with most users satisfied with its LinkedIn automation.

SalesFlow feature overview

If you’re in sales, recruiting, or marketing and spend a lot of time on LinkedIn, SalesFlow could be a real time-saver. 

It automates the basics by sending connection requests, follow-up messages, and even InMails, freeing you up so can focus on actual conversations and building relationships.

SalesFlow takes a straightforward approach to lead generation. It helps you filter and manage prospects based on LinkedIn data. According to the information on their website, the multi-account management feature is particularly useful if you’re managing several profiles, a definite plus for agencies and sales teams. 

SalesFlow supports multichannel outreach, letting you personalize emails alongside LinkedIn campaigns and set automated cadences. They also offer a done-for-you service for fully managed campaigns. Reporting gives a clear overview, though advanced analytics are limited.

Let’s take a closer look at what SalesFlow brings to the table.

1. Lead generation, filtering, and management

SalesFlow aims to streamline your LinkedIn outreach by automating the entire process from identifying prospects to managing full-scale campaigns. 

It starts with lead generation. You can search for potential leads using LinkedIn’s criteria. SalesFlow adapts to your account type, whether you have a Basic account or use a premium Sales Navigator subscription for advanced filters. 

This flexibility lets you automate connection requests, follow-up messages and organize your leads, all within a single platform. 

Creating a campaign is a straightforward and customizable process. Simply navigate to the “List of Campaigns” and select “Create Campaign.” 

From there, you choose a campaign type, like “New Connections,” and build a multi-step message sequence. This is where you decide whether to send a blank connection request or include a personalized note to make a stronger first impression.

To add a human touch and increase engagement, you can choose actions such as visiting a prospect’s profile, liking their latest post, or endorsing their top skills before reaching out. To successfully mimic human behavior, SalesFlow suggests limiting these to no more than two pre-interaction options. 

Once your message sequences are dialed in, you can fine-tune the campaign settings. This includes setting time delays between messages to avoid appearing spammy, activating reply detection to pause the sequence when a prospect responds, and establishing overall campaign limits to comply with LinkedIn’s messaging quotas. Before launching, you can review everything in the campaign overview.

SalesFlow lets you control your daily outreach by setting specific limits, like 15 to 25 connection requests and follow-up messages per day, to prevent spamming and ensure consistent engagement. 

You can also schedule your campaign by choosing active days (Sunday through Saturday), defining working hours (for example, 10:00 AM to 5:00 PM,) and setting the frequency of outreach (say, every three hours). 

SalesFlow inbox

SalesFlow streamlines LinkedIn outreach by centralizing campaign conversations in one inbox, saving time. This applies to individual accounts only, not multiple accounts. AI reply detection flags positive responses, while filters and tags help organize and prioritize leads efficiently.

Additionally, SalesFlow offers a blacklist feature that lets you exclude unwanted contacts from your campaign search results by matching specified keywords. You can even set a default blacklist so that these exclusions apply to all future campaigns, and share your blacklist with your team for consistent filtering. 

These are decent features, but they’re nothing to write home about since almost every other tool on the market offers almost similar functionalities. 

2. Multi-account management

Multi-account management isn’t exactly a SalesFlow’s forte. 

While it’s true that you can connect multiple accounts (each coming with a price tag), it’s not exactly as streamlined as you’d expect from an efficient LinkedIn automation and email outreach solution. 

You can connect team or client LinkedIn accounts to track activity, but there’s no shared inbox, so true multi-account outreach isn’t possible. You still need to switch accounts to respond on a teammate’s behalf, making multi-account management limited. On a free trial, you must pay full price to test this feature.

3. Done-for-You service

The DFY package from SalesFlow is designed for agencies or businesses that prefer to outsource their LinkedIn outreach. 

With this service, the SalesFlow team manages your entire LinkedIn campaign, so you don’t have to handle the day-to-day tasks.

What’s included?

Dedicated campaign management
A campaign manager works with you to develop a tailored LinkedIn lead generation strategy. This starts with a discovery call to understand your business, sales process, and ideal customer profile, followed by a guided onboarding and strategy session.

LinkedIn profile consulting
The service includes reviewing and optimizing your LinkedIn profile (and company page if needed) to ensure it’s set up effectively for outreach.

Targeted lead generation
The team builds an audience that matches your ideal customer using advanced Sales Navigator searches. This involves gathering and analyzing data to identify common traits among your best customers.

Copywriting & messaging setup
SalesFlow copywriters create personalized messaging sequences and multiple campaigns for different target segments. 

Reporting & optimization
You receive reports that track key metrics and recommendations for improving your conversion rates.

Integrations
The service offers native integrations with popular CRMs like HubSpot, Pipedrive, Salesforce, and Zapier. This ensures leads are automatically synced to your system, making follow-up and pipeline management easier.

Auditing & maintenance
To ensure consistent performance, the SalesFlow team will perform auditing and security reviews to keep your LinkedIn account in good standing and up to date with the latest best practices. 

While the Done-for-you service is definitely a nice touch, you’ll have to pay €429 per month per user to use it and delegate your entire LinkedIn outreach—setup, execution, and monitoring.

4. Reports & analytics

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SalesFlow provides a comprehensive dashboard that lets you track your campaign performance across both LinkedIn and email channels. The interface offers flexible filters allowing you to view data from the last week, 14 days, or 30 days to help you understand trends over time.

LinkedIn metrics

1. Invites sent & accepted. You can see the total number of invites sent and how many were accepted, and you can even break this down by whether a connection message was included or not.
2. Connection rates & follow-ups. The system shows your connection rate and tracks follow-up messages sent, including reply rates for each follow-up stage.
3. Campaign funnel. A visual funnel provides an overview of your campaign’s progress, from invites sent to connections made and responses received.
4. Additional details. You also get insights like the top connection locations and a snapshot of the most successful templates, though these sections may have limited data if there isn’t much activity.

Email metrics

1. Emails sent & opened. The dashboard tracks the number of emails sent as part of your outreach and open and reply rates for each email in your sequence.
2. Campaign sequence funnel. Like LinkedIn, you can view a funnel for your email campaigns highlighting how each step performs.

General statistics

1. The reports section also includes an overall snapshot of your campaign activity, such as total campaign members, active campaigns, and total replies received.
2. You can compare performance over various periods to gauge trends and identify areas for improvement.

While the metrics provide a decent overview of your campaign performance, they tend to offer a high-level view rather than deep segmentation. Advanced users might find that the analytics don’t break down data by industry, customer profile, or other granular factors needed for more detailed optimization.

5. Integrations & data flexibility

SalesFlow integrates with CRMs like HubSpot, Salesforce, and Pipedrive to centralize campaign data, making tracking easier. 

It also offers API access, a Google Sheets add-on, and two-way Zapier integration for custom analysis and automated sales sequences. You can import CSV files for large prospect lists and easily export campaign data for email campaigns, team sharing, or CRM updates.

SalesFlow pricing plans

SalesFlow offers a single-user Pro plan with different billing options based on the subscription length. The longer the commitment, the lower the monthly cost.

Pro Plan Pricing

1. Single User – $99/user/mo (or $79/user/mo yearly): 400 invites/month, multichannel email outreach, follow-up sequences up to 2,000/month, up to 800 Open InMails, AI-driven lead inbox, CSV import, basic & Sales Navigator compatibility, advanced reporting.
2. Teams – Custom: Everything in Single User, plus blacklist, team management, dedicated customer success.
3. Agency – Custom: Everything in Teams, plus white-label branding, admin panel for unlimited clients, global activity dashboard, dedicated IP settings, API for custom dashboards, dedicated onboarding & implementation.

Unfortunately, their pricing is not very transparent. I tried to get more info about it but had no luck. For specific details or deals for your team, you’ll need to contact their customer success reps.

SalesFlow alternatives

Not quite convinced that SalesFlow is the perfect fit? 

Perhaps you’re finding their interface clunky, the analytics too basic, or the pricing a bit steep. 

If so, it might be a good idea to explore alternatives that offer more flexibility and advanced features.

HeyReach

HeyReach supports multi-account LinkedIn outreach with a unified inbox for all messages, making team collaboration simple. Role-based Workspaces let you manage clients and teams securely. 

Its dashboard and Master View give a clear snapshot of campaigns, KPIs, and team performance, while the MCP lets you quickly update lead statuses, filter out uninterested prospects, and manage campaigns across accounts using easy commands via Claude or any other LLM. 

Native multichannel support lets you run LinkedIn and email campaigns together using tools like Instantly or Smartlead, while automated tagging and lead movement streamline your outreach.

Plus, it’s budget-friendly, with transparent per-sender pricing for easier scaling.

Other SalesFlow competitors

If you’re still exploring options, you might also consider:

• Expandi. A cloud-based tool known for its strong personalization features.
• LinkedHelper. A browser-based automation tool with comprehensive workflow automation.
• Lemlist. Primarily focused on email outreach but also offers LinkedIn automation capabilities.

Final thoughts: is SalesFlow worth it?

SalesFlow is a solid LinkedIn automation tool that streamlines tasks like lead generation and multi-account management and even offers a done-for-you service to reduce manual effort. It helps produce high-quality LinkedIn leads and can refine your outreach strategy by minimizing human error and bandwidth issues. We do like their Done-for-You feature.

That said, there are some drawbacks. The analytics are somewhat basic, the user experience has quirks, and the pricing tends to be high. On top of it all, the multi-account management leaves much to be desired. 

If you’re looking for a more affordable and scalable solution, especially with a unified inbox that makes managing multiple accounts easier, HeyReach might be the better choice. It offers transparent pricing and a more intuitive interface, which can be a real lifesaver for agencies wrangling multiple LinkedIn accounts.